Demographics of Shawano County, Wisconsin

Shawano County, Wisconsin had 41,560 people on July 1, 2025, by the Census Bureau’s estimate: +701 since July 2020. Age, income, poverty, housing and origin below come from the American Community Survey, averaged over 2020–2024, each with its margin of error.

Shawano County, in four figures

41,560
Population: July 1, 2025, Vintage 2025 estimate.; +1.7%
Change since July 2020: +701 people.; 45.6 ±0.3
Median age: ACS 2020–⁠2024.; $66,479 ±$2,760
Median household income: ACS 2020–⁠2024, in 2024 dollars.

Population, year by year

July 1 estimates from the Census Bureau’s Vintage 2025. Each year's change is births less deaths, net moves from abroad and net moves from elsewhere in the country, with the Bureau's small residual. The 2020 row's components run 3 months, from the April census to July 1.

Shawano County, Wisconsin's population grew 1.7% from July 2020 to July 2025, against +3.1% nationally

The July 1 estimate of Shawano County, Wisconsin's resident population and the nation's, each year of the Census Bureau's Vintage 2025, as a share of its July 2020 level (= 100).

U.S. Census Bureau — Census Bureau population estimates — counties and Puerto Rico municipios, with components of change

About this chart

The figures

Shawano County, Wisconsin's population grew 1.7% from July 2020 to July 2025, against +3.1% nationally. The July 1 estimate of Shawano County, Wisconsin's resident population and the nation's, each year of the Census Bureau's Vintage 2025, as a share of its July 2020 level (= 100).
July 1	Population	Index	United States
2020	40,859	100.0	100.0
2021	40,809	99.9	100.2
2022	40,976	100.3	100.7
2023	41,140	100.7	101.6
2024	41,406	101.3	102.5
2025	41,560	101.7	103.1

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Population of Shawano County, Wisconsin on July 1 of each year, Vintage 2025
July 1	Population	Change	Births less deaths	From abroad	From elsewhere in the country
2020	40,859	−15	−30	0	+4
2021	40,809	−50	−122	0	+54
2022	40,976	+167	−84	+44	+224
2023	41,140	+164	−76	+36	+215
2024	41,406	+266	−23	+88	+205
2025	41,560	+154	−36	+29	+162

Age, 2020–2024

The median age is 45.6 ±0.3: for men 45.1 ±0.2 and for women 46.2 ±0.6. Shares are of everyone the survey counts, in the Bureau’s sex-by-age table (B01001).

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People in Shawano County by age, ACS 2020–2024
Age	People	Share	Wisconsin	United States
Under 5	2,221 ±32	5.4% ±0.1	5.3% ±<0.1	5.6% ±<0.1
5 to 17	6,466 ±247	15.8% ±0.6	16.0% ±0.1	16.3% ±<0.1
18 to 24	2,796 ±193	6.8% ±0.5	9.3% ±0.1	9.1% ±<0.1
25 to 44	8,769 ±265	21.4% ±0.6	25.2% ±0.1	26.9% ±<0.1
45 to 64	11,635 ±346	28.4% ±0.8	25.6% ±0.1	24.8% ±<0.1
65 and over	9,152 ±388	22.3% ±0.9	18.5% ±0.1	17.2% ±<0.1

Income and poverty, 2020–2024

Median household income is $66,479 ±$2,760, and income per person $36,614 ±$1,340, in 2024 dollars. The median is $77,485 ±$455 in Wisconsin and $80,734 ±$166 in the United States.

Households by income

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Households in Shawano County by income, ACS 2020–2024
Household income	Households	Share	Wisconsin	United States
Under $25,000	2,648 ±317	15.4% ±1.8	13.1% ±0.2	14.6% ±<0.1
$25,000 to $49,999	3,352 ±300	19.4% ±1.7	17.9% ±0.2	16.7% ±<0.1
$50,000 to $74,999	3,821 ±359	22.2% ±2.1	17.5% ±0.2	15.5% ±<0.1
$75,000 to $99,999	2,329 ±210	13.5% ±1.2	13.8% ±0.2	12.6% ±<0.1
$100,000 to $149,999	3,289 ±274	19.1% ±1.6	19.1% ±0.2	17.5% ±<0.1
$150,000 to $199,999	963 ±117	5.6% ±0.7	9.4% ±0.1	9.6% ±<0.1
$200,000 or more	844 ±131	4.9% ±0.8	9.2% ±0.1	13.4% ±0.1

Poverty by age

The poverty rate is the share of people whose family income is below the federal threshold for their family’s size, of everyone for whom the Bureau determines it (B17020).

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Poverty rate in Shawano County by age, ACS 2020–2024
Age	Below poverty	Rate	Wisconsin	United States
All ages	4,478 ±427	11.1% ±1.1	10.6% ±0.1	12.5% ±0.1
Under 18	1,146 ±154	13.8% ±1.8	12.8% ±0.3	16.1% ±0.1
18 to 59	1,873 ±263	9.4% ±1.3	10.3% ±0.2	11.6% ±0.1
60 and over	1,459 ±237	12.0% ±1.9	9.3% ±0.2	11.0% ±<0.1

Housing, 2020–2024

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Housing in Shawano County, ACS 2020–2024
Measure	Shawano County	Wisconsin	United States
Housing units	20,670 ±77	2,778,572 ±1,533	143,775,355 ±10,234
Occupied	83.4% ±1.2	89.2% ±0.2	89.9% ±0.1
Vacant	16.6% ±1.4	10.8% ±0.2	10.1% ±0.1
Owner occupied	77.5% ±2.0	67.8% ±0.3	65.2% ±0.3
Renter occupied	22.5% ±1.9	32.2% ±0.2	34.8% ±0.1
Median home value	$194,000 ±$7,193	$266,500 ±$1,051	$332,700 ±$236
Median gross rent	$821 ±$29	$1,087 ±$4	$1,413 ±$2
Median year built	1975 ±1	1975 ±1	1980 ±1

Occupied and vacant are shares of all housing units; owner and renter occupied are shares of occupied units. Value and rent are medians in 2024 dollars.

Origin and place of birth, 2020–2024

Hispanic or Latino origin is not a race in the Census Bureau’s tables. Here the people of Hispanic origin, of any race, are one row, and everyone else is counted by race alone (B03002), so the rows add to the whole.

Hispanic origin and race

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People in Shawano County by Hispanic origin and race, ACS 2020–2024
Origin	People	Share	Wisconsin	United States
Hispanic or Latino	1,334 ±0	3.3% ±<0.1	8.0% ±<0.1	19.3% ±<0.1
White alone, not Hispanic	34,737 ±130	84.6% ±0.3	78.6% ±0.1	57.4% ±<0.1
Black alone, not Hispanic	239 ±44	0.6% ±0.1	5.9% ±<0.1	11.9% ±<0.1
Asian alone, not Hispanic	262 ±49	0.6% ±0.1	2.9% ±<0.1	5.9% ±<0.1
American Indian and Alaska Native alone, not Hispanic	2,315 ±176	5.6% ±0.4	0.5% ±<0.1	0.5% ±<0.1
Native Hawaiian and Other Pacific Islander alone, not Hispanic	0 to 15	0% to < 0.1%	< 0.1% ±<0.1	0.2% ±<0.1
Some other race alone, not Hispanic	202 ±80	0.5% ±0.2	0.3% ±<0.1	0.6% ±<0.1
Two or more races, not Hispanic	1,944 ±209	4.7% ±0.5	3.7% ±0.1	4.3% ±<0.1

A range (the estimate less and plus its margin) where the Bureau's estimate is too uncertain to state as one number: a coefficient of variation over 30%.

Place of birth and citizenship

“Born a citizen outside the states” counts people born in Puerto Rico, the island areas, or abroad to American parents. Naturalized citizens and those who are not citizens together make up the people born abroad (B05002).

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People in Shawano County by place of birth and citizenship, ACS 2020–2024
Born	People	Share	Wisconsin	United States
Born in the state	35,072 ±442	85.5% ±1.1	70.3% ±0.1	57.3% ±<0.1
Born in another state	5,130 ±434	12.5% ±1.1	23.6% ±0.1	26.9% ±<0.1
Born a citizen outside the states	273 ±90	0.7% ±0.2	0.9% ±<0.1	1.7% ±<0.1
Born abroad	564 ±166	1.4% ±0.4	5.2% ±0.1	14.1% ±<0.1
Naturalized citizens	330 ±127	0.8% ±0.3	2.5% ±0.1	7.4% ±<0.1
Not citizens	234 ±106	0.6% ±0.3	2.7% ±0.1	6.8% ±<0.1

Shawano County among the counties of Wisconsin

37th of 72 by population, July 2025. Every one is listed on the Wisconsin page.

Counties of Wisconsin near Shawano County in population, July 2025
County	July 2025	Change since 2020
Dunn County	46,223	+1.7%
Polk County	45,803	+1.7%
Douglas County	43,990	−0.8%
Pierce County	43,519	+3.1%
Marinette County	42,574	+1.6%
Shawano County	41,560	+1.7%
Oconto County	40,195	+2.9%
Oneida County	38,131	+0.7%
Green County	37,227	+0.5%
Clark County	35,052	+1.2%
Vernon County	31,443	+2.4%

Elsewhere on the site

Sources

Census Bureau population estimates — counties and Puerto Rico municipios, with components of change — U.S. Census Bureau · U.S. Government work · retrieved September 25, 2026
American Community Survey 5-year estimates — table-based Summary File · U.S. Government work

Data retrieved September 25, 2026