Demographics of Pierce County, Wisconsin

Pierce County, Wisconsin had 43,519 people on July 1, 2025, by the Census Bureau’s estimate: +1,298 since July 2020. Age, income, poverty, housing and origin below come from the American Community Survey, averaged over 2020–2024, each with its margin of error.

Pierce County, in four figures

43,519
Population: July 1, 2025, Vintage 2025 estimate.; +3.1%
Change since July 2020: +1,298 people.; 38.8 ±0.5
Median age: ACS 2020–⁠2024.; $92,109 ±$5,320
Median household income: ACS 2020–⁠2024, in 2024 dollars.

Population, year by year

July 1 estimates from the Census Bureau’s Vintage 2025. Each year's change is births less deaths, net moves from abroad and net moves from elsewhere in the country, with the Bureau's small residual. The 2020 row's components run 3 months, from the April census to July 1.

Pierce County, Wisconsin's population grew 3.1% from July 2020 to July 2025, against +3.1% nationally

The July 1 estimate of Pierce County, Wisconsin's resident population and the nation's, each year of the Census Bureau's Vintage 2025, as a share of its July 2020 level (= 100).

U.S. Census Bureau — Census Bureau population estimates — counties and Puerto Rico municipios, with components of change

About this chart

The figures

Pierce County, Wisconsin's population grew 3.1% from July 2020 to July 2025, against +3.1% nationally. The July 1 estimate of Pierce County, Wisconsin's resident population and the nation's, each year of the Census Bureau's Vintage 2025, as a share of its July 2020 level (= 100).
July 1	Population	Index	United States
2020	42,221	100.0	100.0
2021	41,602	98.5	100.2
2022	42,557	100.8	100.7
2023	43,070	102.0	101.6
2024	43,306	102.6	102.5
2025	43,519	103.1	103.1

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Population of Pierce County, Wisconsin on July 1 of each year, Vintage 2025
July 1	Population	Change	Births less deaths	From abroad	From elsewhere in the country
2020	42,221	+18	+31	0	−25
2021	41,602	−619	−18	+7	−560
2022	42,557	+955	+9	+44	+850
2023	43,070	+513	+77	+30	+407
2024	43,306	+236	+81	+24	+137
2025	43,519	+213	+65	−35	+179

Age, 2020–2024

The median age is 38.8 ±0.5: for men 39.0 ±0.5 and for women 38.6 ±0.7. Shares are of everyone the survey counts, in the Bureau’s sex-by-age table (B01001).

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People in Pierce County by age, ACS 2020–2024
Age	People	Share	Wisconsin	United States
Under 5	2,150 ±119	5.0% ±0.3	5.3% ±<0.1	5.6% ±<0.1
5 to 17	6,494 ±341	15.2% ±0.8	16.0% ±0.1	16.3% ±<0.1
18 to 24	6,230 ±408	14.6% ±1.0	9.3% ±0.1	9.1% ±<0.1
25 to 44	9,671 ±348	22.7% ±0.8	25.2% ±0.1	26.9% ±<0.1
45 to 64	10,902 ±361	25.6% ±0.8	25.6% ±0.1	24.8% ±<0.1
65 and over	7,137 ±378	16.8% ±0.9	18.5% ±0.1	17.2% ±<0.1

Income and poverty, 2020–2024

Median household income is $92,109 ±$5,320, and income per person $45,908 ±$4,478, in 2024 dollars. The median is $77,485 ±$455 in Wisconsin and $80,734 ±$166 in the United States.

Households by income

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Households in Pierce County by income, ACS 2020–2024
Household income	Households	Share	Wisconsin	United States
Under $25,000	1,548 ±281	9.8% ±1.8	13.1% ±0.2	14.6% ±<0.1
$25,000 to $49,999	2,465 ±321	15.5% ±2.0	17.9% ±0.2	16.7% ±<0.1
$50,000 to $74,999	2,535 ±312	16.0% ±1.9	17.5% ±0.2	15.5% ±<0.1
$75,000 to $99,999	1,870 ±229	11.8% ±1.4	13.8% ±0.2	12.6% ±<0.1
$100,000 to $149,999	3,803 ±366	24.0% ±2.3	19.1% ±0.2	17.5% ±<0.1
$150,000 to $199,999	1,963 ±236	12.4% ±1.5	9.4% ±0.1	9.6% ±<0.1
$200,000 or more	1,683 ±222	10.6% ±1.4	9.2% ±0.1	13.4% ±0.1

Poverty by age

The poverty rate is the share of people whose family income is below the federal threshold for their family’s size, of everyone for whom the Bureau determines it (B17020).

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Poverty rate in Pierce County by age, ACS 2020–2024
Age	Below poverty	Rate	Wisconsin	United States
All ages	3,925 ±671	9.8% ±1.7	10.6% ±0.1	12.5% ±0.1
Under 18	634 ±238	7.4% ±2.7	12.8% ±0.3	16.1% ±0.1
18 to 59	2,490 ±411	11.5% ±1.9	10.3% ±0.2	11.6% ±0.1
60 and over	801 ±201	8.0% ±2.0	9.3% ±0.2	11.0% ±<0.1

Housing, 2020–2024

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Housing in Pierce County, ACS 2020–2024
Measure	Pierce County	Wisconsin	United States
Housing units	17,152 ±56	2,778,572 ±1,533	143,775,355 ±10,234
Occupied	92.5% ±1.6	89.2% ±0.2	89.9% ±0.1
Vacant	7.5% ±1.7	10.8% ±0.2	10.1% ±0.1
Owner occupied	75.0% ±1.7	67.8% ±0.3	65.2% ±0.3
Renter occupied	25.0% ±2.2	32.2% ±0.2	34.8% ±0.1
Median home value	$333,700 ±$8,284	$266,500 ±$1,051	$332,700 ±$236
Median gross rent	$1,044 ±$89	$1,087 ±$4	$1,413 ±$2
Median year built	1980 ±2	1975 ±1	1980 ±1

Occupied and vacant are shares of all housing units; owner and renter occupied are shares of occupied units. Value and rent are medians in 2024 dollars.

Origin and place of birth, 2020–2024

Hispanic or Latino origin is not a race in the Census Bureau’s tables. Here the people of Hispanic origin, of any race, are one row, and everyone else is counted by race alone (B03002), so the rows add to the whole.

Hispanic origin and race

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People in Pierce County by Hispanic origin and race, ACS 2020–2024
Origin	People	Share	Wisconsin	United States
Hispanic or Latino	1,280 ±0	3.0% ±<0.1	8.0% ±<0.1	19.3% ±<0.1
White alone, not Hispanic	38,888 ±185	91.3% ±0.4	78.6% ±0.1	57.4% ±<0.1
Black alone, not Hispanic	242 ±89	0.6% ±0.2	5.9% ±<0.1	11.9% ±<0.1
Asian alone, not Hispanic	490 ±122	1.2% ±0.3	2.9% ±<0.1	5.9% ±<0.1
American Indian and Alaska Native alone, not Hispanic	15 to 105	< 0.1% to 0.2%	0.5% ±<0.1	0.5% ±<0.1
Native Hawaiian and Other Pacific Islander alone, not Hispanic	0 to 45	0% to 0.1%	< 0.1% ±<0.1	0.2% ±<0.1
Some other race alone, not Hispanic	35 to 237	0.1% to 0.6%	0.3% ±<0.1	0.6% ±<0.1
Two or more races, not Hispanic	1,466 ±215	3.4% ±0.5	3.7% ±0.1	4.3% ±<0.1

A range (the estimate less and plus its margin) where the Bureau's estimate is too uncertain to state as one number: a coefficient of variation over 30%.

Place of birth and citizenship

“Born a citizen outside the states” counts people born in Puerto Rico, the island areas, or abroad to American parents. Naturalized citizens and those who are not citizens together make up the people born abroad (B05002).

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People in Pierce County by place of birth and citizenship, ACS 2020–2024
Born	People	Share	Wisconsin	United States
Born in the state	16,237 ±792	38.1% ±1.9	70.3% ±0.1	57.3% ±<0.1
Born in another state	25,044 ±767	58.8% ±1.8	23.6% ±0.1	26.9% ±<0.1
Born a citizen outside the states	170 to 526	0.4% to 1.2%	0.9% ±<0.1	1.7% ±<0.1
Born abroad	955 ±217	2.2% ±0.5	5.2% ±0.1	14.1% ±<0.1
Naturalized citizens	549 ±173	1.3% ±0.4	2.5% ±0.1	7.4% ±<0.1
Not citizens	406 ±143	1.0% ±0.3	2.7% ±0.1	6.8% ±<0.1

A range (the estimate less and plus its margin) where the Bureau's estimate is too uncertain to state as one number: a coefficient of variation over 30%.

Pierce County among the counties of Wisconsin

35th of 72 by population, July 2025. Every one is listed on the Wisconsin page.

Counties of Wisconsin near Pierce County in population, July 2025
County	July 2025	Change since 2020
Monroe County	46,572	+0.6%
Barron County	46,484	−0.5%
Dunn County	46,223	+1.7%
Polk County	45,803	+1.7%
Douglas County	43,990	−0.8%
Pierce County	43,519	+3.1%
Marinette County	42,574	+1.6%
Shawano County	41,560	+1.7%
Oconto County	40,195	+2.9%
Oneida County	38,131	+0.7%
Green County	37,227	+0.5%

Elsewhere on the site

Sources

Census Bureau population estimates — counties and Puerto Rico municipios, with components of change — U.S. Census Bureau · U.S. Government work · retrieved September 25, 2026
American Community Survey 5-year estimates — table-based Summary File · U.S. Government work

Data retrieved September 25, 2026