Demographics of Douglas County, Wisconsin

Douglas County, Wisconsin had 43,990 people on July 1, 2025, by the Census Bureau’s estimate: −361 since July 2020. Age, income, poverty, housing and origin below come from the American Community Survey, averaged over 2020–2024, each with its margin of error.

Douglas County, in four figures

43,990
Population: July 1, 2025, Vintage 2025 estimate.; −0.8%
Change since July 2020: −361 people.; 42.7 ±0.5
Median age: ACS 2020–⁠2024.; $75,099 ±$3,609
Median household income: ACS 2020–⁠2024, in 2024 dollars.

Population, year by year

July 1 estimates from the Census Bureau’s Vintage 2025. Each year's change is births less deaths, net moves from abroad and net moves from elsewhere in the country, with the Bureau's small residual. The 2020 row's components run 3 months, from the April census to July 1.

Douglas County, Wisconsin's population shrank 0.8% from July 2020 to July 2025, against +3.1% nationally

The July 1 estimate of Douglas County, Wisconsin's resident population and the nation's, each year of the Census Bureau's Vintage 2025, as a share of its July 2020 level (= 100).

U.S. Census Bureau — Census Bureau population estimates — counties and Puerto Rico municipios, with components of change

About this chart

The figures

Douglas County, Wisconsin's population shrank 0.8% from July 2020 to July 2025, against +3.1% nationally. The July 1 estimate of Douglas County, Wisconsin's resident population and the nation's, each year of the Census Bureau's Vintage 2025, as a share of its July 2020 level (= 100).
July 1	Population	Index	United States
2020	44,351	100.0	100.0
2021	44,012	99.2	100.2
2022	44,217	99.7	100.7
2023	44,102	99.4	101.6
2024	43,918	99.0	102.5
2025	43,990	99.2	103.1

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Population of Douglas County, Wisconsin on July 1 of each year, Vintage 2025
July 1	Population	Change	Births less deaths	From abroad	From elsewhere in the country
2020	44,351	+57	−21	0	+77
2021	44,012	−339	−145	+23	−232
2022	44,217	+205	−127	+42	+287
2023	44,102	−115	−155	+20	+29
2024	43,918	−184	−162	+26	−44
2025	43,990	+72	−137	−2	+212

Age, 2020–2024

The median age is 42.7 ±0.5: for men 42.4 ±0.8 and for women 43.0 ±0.6. Shares are of everyone the survey counts, in the Bureau’s sex-by-age table (B01001).

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People in Douglas County by age, ACS 2020–2024
Age	People	Share	Wisconsin	United States
Under 5	2,032 ±92	4.6% ±0.2	5.3% ±<0.1	5.6% ±<0.1
5 to 17	6,439 ±319	14.6% ±0.7	16.0% ±0.1	16.3% ±<0.1
18 to 24	3,663 ±291	8.3% ±0.7	9.3% ±0.1	9.1% ±<0.1
25 to 44	11,114 ±363	25.1% ±0.8	25.2% ±0.1	26.9% ±<0.1
45 to 64	11,836 ±389	26.8% ±0.9	25.6% ±0.1	24.8% ±<0.1
65 and over	9,145 ±453	20.7% ±1.0	18.5% ±0.1	17.2% ±<0.1

Income and poverty, 2020–2024

Median household income is $75,099 ±$3,609, and income per person $39,586 ±$1,248, in 2024 dollars. The median is $77,485 ±$455 in Wisconsin and $80,734 ±$166 in the United States.

Households by income

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Households in Douglas County by income, ACS 2020–2024
Household income	Households	Share	Wisconsin	United States
Under $25,000	3,047 ±323	15.9% ±1.7	13.1% ±0.2	14.6% ±<0.1
$25,000 to $49,999	3,641 ±384	19.0% ±2.0	17.9% ±0.2	16.7% ±<0.1
$50,000 to $74,999	2,879 ±290	15.0% ±1.5	17.5% ±0.2	15.5% ±<0.1
$75,000 to $99,999	2,603 ±271	13.6% ±1.4	13.8% ±0.2	12.6% ±<0.1
$100,000 to $149,999	4,004 ±340	20.9% ±1.8	19.1% ±0.2	17.5% ±<0.1
$150,000 to $199,999	1,825 ±215	9.5% ±1.1	9.4% ±0.1	9.6% ±<0.1
$200,000 or more	1,161 ±172	6.1% ±0.9	9.2% ±0.1	13.4% ±0.1

Poverty by age

The poverty rate is the share of people whose family income is below the federal threshold for their family’s size, of everyone for whom the Bureau determines it (B17020).

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Poverty rate in Douglas County by age, ACS 2020–2024
Age	Below poverty	Rate	Wisconsin	United States
All ages	4,625 ±529	10.8% ±1.2	10.6% ±0.1	12.5% ±0.1
Under 18	971 ±234	11.7% ±2.8	12.8% ±0.3	16.1% ±0.1
18 to 59	2,245 ±295	10.1% ±1.3	10.3% ±0.2	11.6% ±0.1
60 and over	1,409 ±203	11.4% ±1.6	9.3% ±0.2	11.0% ±<0.1

Housing, 2020–2024

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Housing in Douglas County, ACS 2020–2024
Measure	Douglas County	Wisconsin	United States
Housing units	23,154 ±67	2,778,572 ±1,533	143,775,355 ±10,234
Occupied	82.8% ±1.2	89.2% ±0.2	89.9% ±0.1
Vacant	17.2% ±1.1	10.8% ±0.2	10.1% ±0.1
Owner occupied	71.9% ±2.0	67.8% ±0.3	65.2% ±0.3
Renter occupied	28.1% ±1.9	32.2% ±0.2	34.8% ±0.1
Median home value	$205,800 ±$6,393	$266,500 ±$1,051	$332,700 ±$236
Median gross rent	$909 ±$52	$1,087 ±$4	$1,413 ±$2
Median year built	1969 ±2	1975 ±1	1980 ±1

Occupied and vacant are shares of all housing units; owner and renter occupied are shares of occupied units. Value and rent are medians in 2024 dollars.

Origin and place of birth, 2020–2024

Hispanic or Latino origin is not a race in the Census Bureau’s tables. Here the people of Hispanic origin, of any race, are one row, and everyone else is counted by race alone (B03002), so the rows add to the whole.

Hispanic origin and race

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People in Douglas County by Hispanic origin and race, ACS 2020–2024
Origin	People	Share	Wisconsin	United States
Hispanic or Latino	860 ±0	1.9% ±<0.1	8.0% ±<0.1	19.3% ±<0.1
White alone, not Hispanic	39,695 ±151	89.7% ±0.3	78.6% ±0.1	57.4% ±<0.1
Black alone, not Hispanic	184 to 560	0.4% to 1.3%	5.9% ±<0.1	11.9% ±<0.1
Asian alone, not Hispanic	331 ±101	0.7% ±0.2	2.9% ±<0.1	5.9% ±<0.1
American Indian and Alaska Native alone, not Hispanic	496 ±99	1.1% ±0.2	0.5% ±<0.1	0.5% ±<0.1
Native Hawaiian and Other Pacific Islander alone, not Hispanic	0 to 21	0% to < 0.1%	< 0.1% ±<0.1	0.2% ±<0.1
Some other race alone, not Hispanic	42 to 196	0.1% to 0.4%	0.3% ±<0.1	0.6% ±<0.1
Two or more races, not Hispanic	2,356 ±282	5.3% ±0.6	3.7% ±0.1	4.3% ±<0.1

A range (the estimate less and plus its margin) where the Bureau's estimate is too uncertain to state as one number: a coefficient of variation over 30%.

Place of birth and citizenship

“Born a citizen outside the states” counts people born in Puerto Rico, the island areas, or abroad to American parents. Naturalized citizens and those who are not citizens together make up the people born abroad (B05002).

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People in Douglas County by place of birth and citizenship, ACS 2020–2024
Born	People	Share	Wisconsin	United States
Born in the state	16,785 ±645	38.0% ±1.5	70.3% ±0.1	57.3% ±<0.1
Born in another state	26,390 ±689	59.7% ±1.6	23.6% ±0.1	26.9% ±<0.1
Born a citizen outside the states	250 ±106	0.6% ±0.2	0.9% ±<0.1	1.7% ±<0.1
Born abroad	804 ±183	1.8% ±0.4	5.2% ±0.1	14.1% ±<0.1
Naturalized citizens	438 ±147	1.0% ±0.3	2.5% ±0.1	7.4% ±<0.1
Not citizens	366 ±111	0.8% ±0.3	2.7% ±0.1	6.8% ±<0.1

Douglas County among the counties of Wisconsin

34th of 72 by population, July 2025. Every one is listed on the Wisconsin page.

Counties of Wisconsin near Douglas County in population, July 2025
County	July 2025	Change since 2020
Waupaca County	51,461	−0.7%
Monroe County	46,572	+0.6%
Barron County	46,484	−0.5%
Dunn County	46,223	+1.7%
Polk County	45,803	+1.7%
Douglas County	43,990	−0.8%
Pierce County	43,519	+3.1%
Marinette County	42,574	+1.6%
Shawano County	41,560	+1.7%
Oconto County	40,195	+2.9%
Oneida County	38,131	+0.7%

Elsewhere on the site

Sources

Census Bureau population estimates — counties and Puerto Rico municipios, with components of change — U.S. Census Bureau · U.S. Government work · retrieved September 25, 2026
American Community Survey 5-year estimates — table-based Summary File · U.S. Government work

Data retrieved September 25, 2026