Demographics of Pepin County, Wisconsin

Pepin County, Wisconsin had 7,513 people on July 1, 2025, by the Census Bureau’s estimate: +164 since July 2020. Age, income, poverty, housing and origin below come from the American Community Survey, averaged over 2020–2024, each with its margin of error.

Pepin County, in four figures

7,513
Population: July 1, 2025, Vintage 2025 estimate.; +2.2%
Change since July 2020: +164 people.; 46.0 ±0.4
Median age: ACS 2020–⁠2024.; $75,256 ±$2,957
Median household income: ACS 2020–⁠2024, in 2024 dollars.

Population, year by year

July 1 estimates from the Census Bureau’s Vintage 2025. Each year's change is births less deaths, net moves from abroad and net moves from elsewhere in the country, with the Bureau's small residual. The 2020 row's components run 3 months, from the April census to July 1.

Pepin County, Wisconsin's population grew 2.2% from July 2020 to July 2025, against +3.1% nationally

The July 1 estimate of Pepin County, Wisconsin's resident population and the nation's, each year of the Census Bureau's Vintage 2025, as a share of its July 2020 level (= 100).

U.S. Census Bureau — Census Bureau population estimates — counties and Puerto Rico municipios, with components of change

About this chart

The figures

Pepin County, Wisconsin's population grew 2.2% from July 2020 to July 2025, against +3.1% nationally. The July 1 estimate of Pepin County, Wisconsin's resident population and the nation's, each year of the Census Bureau's Vintage 2025, as a share of its July 2020 level (= 100).
July 1	Population	Index	United States
2020	7,349	100.0	100.0
2021	7,383	100.5	100.2
2022	7,402	100.7	100.7
2023	7,478	101.8	101.6
2024	7,541	102.6	102.5
2025	7,513	102.2	103.1

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Population of Pepin County, Wisconsin on July 1 of each year, Vintage 2025
July 1	Population	Change	Births less deaths	From abroad	From elsewhere in the country
2020	7,349	+23	+5	0	+16
2021	7,383	+34	+3	+2	+27
2022	7,402	+19	+2	+12	+8
2023	7,478	+76	+16	+6	+57
2024	7,541	+63	+9	+10	+45
2025	7,513	−28	+5	+6	−37

Age, 2020–2024

The median age is 46.0 ±0.4: for men 45.6 ±0.5 and for women 46.5 ±0.5. Shares are of everyone the survey counts, in the Bureau’s sex-by-age table (B01001).

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People in Pepin County by age, ACS 2020–2024
Age	People	Share	Wisconsin	United States
Under 5	409 ±15	5.5% ±0.2	5.3% ±<0.1	5.6% ±<0.1
5 to 17	1,251 ±83	16.8% ±1.1	16.0% ±0.1	16.3% ±<0.1
18 to 24	443 ±32	6.0% ±0.4	9.3% ±0.1	9.1% ±<0.1
25 to 44	1,528 ±68	20.6% ±0.9	25.2% ±0.1	26.9% ±<0.1
45 to 64	1,978 ±90	26.6% ±1.2	25.6% ±0.1	24.8% ±<0.1
65 and over	1,822 ±119	24.5% ±1.6	18.5% ±0.1	17.2% ±<0.1

Income and poverty, 2020–2024

Median household income is $75,256 ±$2,957, and income per person $39,335 ±$2,560, in 2024 dollars. The median is $77,485 ±$455 in Wisconsin and $80,734 ±$166 in the United States.

Households by income

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Households in Pepin County by income, ACS 2020–2024
Household income	Households	Share	Wisconsin	United States
Under $25,000	348 ±55	11.4% ±1.8	13.1% ±0.2	14.6% ±<0.1
$25,000 to $49,999	554 ±84	18.2% ±2.7	17.9% ±0.2	16.7% ±<0.1
$50,000 to $74,999	613 ±96	20.1% ±3.1	17.5% ±0.2	15.5% ±<0.1
$75,000 to $99,999	469 ±82	15.4% ±2.7	13.8% ±0.2	12.6% ±<0.1
$100,000 to $149,999	664 ±88	21.8% ±2.8	19.1% ±0.2	17.5% ±<0.1
$150,000 to $199,999	199 ±42	6.5% ±1.4	9.4% ±0.1	9.6% ±<0.1
$200,000 or more	199 ±34	6.5% ±1.1	9.2% ±0.1	13.4% ±0.1

Poverty by age

The poverty rate is the share of people whose family income is below the federal threshold for their family’s size, of everyone for whom the Bureau determines it (B17020).

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Poverty rate in Pepin County by age, ACS 2020–2024
Age	Below poverty	Rate	Wisconsin	United States
All ages	748 ±175	10.2% ±2.4	10.6% ±0.1	12.5% ±0.1
Under 18	286 ±90	17.7% ±5.4	12.8% ±0.3	16.1% ±0.1
18 to 59	289 ±64	8.6% ±1.9	10.3% ±0.2	11.6% ±0.1
60 and over	173 ±36	7.3% ±1.5	9.3% ±0.2	11.0% ±<0.1

Housing, 2020–2024

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Housing in Pepin County, ACS 2020–2024
Measure	Pepin County	Wisconsin	United States
Housing units	3,606 ±38	2,778,572 ±1,533	143,775,355 ±10,234
Occupied	84.5% ±2.0	89.2% ±0.2	89.9% ±0.1
Vacant	15.5% ±1.9	10.8% ±0.2	10.1% ±0.1
Owner occupied	83.0% ±2.5	67.8% ±0.3	65.2% ±0.3
Renter occupied	17.0% ±2.5	32.2% ±0.2	34.8% ±0.1
Median home value	$214,800 ±$8,579	$266,500 ±$1,051	$332,700 ±$236
Median gross rent	$869 ±$53	$1,087 ±$4	$1,413 ±$2
Median year built	1970 ±4	1975 ±1	1980 ±1

Occupied and vacant are shares of all housing units; owner and renter occupied are shares of occupied units. Value and rent are medians in 2024 dollars.

Origin and place of birth, 2020–2024

Hispanic or Latino origin is not a race in the Census Bureau’s tables. Here the people of Hispanic origin, of any race, are one row, and everyone else is counted by race alone (B03002), so the rows add to the whole.

Hispanic origin and race

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People in Pepin County by Hispanic origin and race, ACS 2020–2024
Origin	People	Share	Wisconsin	United States
Hispanic or Latino	198 ±0	2.7% ±<0.1	8.0% ±<0.1	19.3% ±<0.1
White alone, not Hispanic	6,995 ±35	94.1% ±0.5	78.6% ±0.1	57.4% ±<0.1
Black alone, not Hispanic	15 to 47	0.2% to 0.6%	5.9% ±<0.1	11.9% ±<0.1
Asian alone, not Hispanic	48 ±11	0.6% ±0.1	2.9% ±<0.1	5.9% ±<0.1
American Indian and Alaska Native alone, not Hispanic	0 to 21	0% to 0.3%	0.5% ±<0.1	0.5% ±<0.1
Native Hawaiian and Other Pacific Islander alone, not Hispanic	0 to 14	0% to 0.2%	< 0.1% ±<0.1	0.2% ±<0.1
Some other race alone, not Hispanic	3 to 63	< 0.1% to 0.8%	0.3% ±<0.1	0.6% ±<0.1
Two or more races, not Hispanic	117 ±35	1.6% ±0.5	3.7% ±0.1	4.3% ±<0.1

A range (the estimate less and plus its margin) where the Bureau's estimate is too uncertain to state as one number: a coefficient of variation over 30%.

Place of birth and citizenship

“Born a citizen outside the states” counts people born in Puerto Rico, the island areas, or abroad to American parents. Naturalized citizens and those who are not citizens together make up the people born abroad (B05002).

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People in Pepin County by place of birth and citizenship, ACS 2020–2024
Born	People	Share	Wisconsin	United States
Born in the state	5,027 ±172	67.6% ±2.3	70.3% ±0.1	57.3% ±<0.1
Born in another state	2,234 ±174	30.1% ±2.3	23.6% ±0.1	26.9% ±<0.1
Born a citizen outside the states	16 to 54	0.2% to 0.7%	0.9% ±<0.1	1.7% ±<0.1
Born abroad	135 ±32	1.8% ±0.4	5.2% ±0.1	14.1% ±<0.1
Naturalized citizens	67 ±14	0.9% ±0.2	2.5% ±0.1	7.4% ±<0.1
Not citizens	68 ±30	0.9% ±0.4	2.7% ±0.1	6.8% ±<0.1

A range (the estimate less and plus its margin) where the Bureau's estimate is too uncertain to state as one number: a coefficient of variation over 30%.

Pepin County among the counties of Wisconsin

69th of 72 by population, July 2025. Every one is listed on the Wisconsin page.

Counties of Wisconsin near Pepin County in population, July 2025
County	July 2025	Change since 2020
Crawford County	15,910	−1.1%
Rusk County	14,146	−0.2%
Price County	13,988	−0.3%
Buffalo County	13,318	−0.1%
Forest County	9,574	+4.4%
Pepin County	7,513	+2.2%
Iron County	6,127	−0.3%
Florence County	4,748	+4.0%
Menominee County	4,199	−1.4%

Elsewhere on the site

Sources

Census Bureau population estimates — counties and Puerto Rico municipios, with components of change — U.S. Census Bureau · U.S. Government work · retrieved September 25, 2026
American Community Survey 5-year estimates — table-based Summary File · U.S. Government work

Data retrieved September 25, 2026