Demographics of Price County, Wisconsin

Price County, Wisconsin had 13,988 people on July 1, 2025, by the Census Bureau’s estimate: −44 since July 2020. Age, income, poverty, housing and origin below come from the American Community Survey, averaged over 2020–2024, each with its margin of error.

Price County, in four figures

13,988
Population: July 1, 2025, Vintage 2025 estimate.; −0.3%
Change since July 2020: −44 people.; 52.6 ±0.3
Median age: ACS 2020–⁠2024.; $60,546 ±$1,673
Median household income: ACS 2020–⁠2024, in 2024 dollars.

Population, year by year

July 1 estimates from the Census Bureau’s Vintage 2025. Each year's change is births less deaths, net moves from abroad and net moves from elsewhere in the country, with the Bureau's small residual. The 2020 row's components run 3 months, from the April census to July 1.

Price County, Wisconsin's population shrank 0.3% from July 2020 to July 2025, against +3.1% nationally

The July 1 estimate of Price County, Wisconsin's resident population and the nation's, each year of the Census Bureau's Vintage 2025, as a share of its July 2020 level (= 100).

U.S. Census Bureau — Census Bureau population estimates — counties and Puerto Rico municipios, with components of change

About this chart

The figures

Price County, Wisconsin's population shrank 0.3% from July 2020 to July 2025, against +3.1% nationally. The July 1 estimate of Price County, Wisconsin's resident population and the nation's, each year of the Census Bureau's Vintage 2025, as a share of its July 2020 level (= 100).
July 1	Population	Index	United States
2020	14,032	100.0	100.0
2021	14,061	100.2	100.2
2022	14,167	101.0	100.7
2023	14,094	100.4	101.6
2024	14,112	100.6	102.5
2025	13,988	99.7	103.1

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Population of Price County, Wisconsin on July 1 of each year, Vintage 2025
July 1	Population	Change	Births less deaths	From abroad	From elsewhere in the country
2020	14,032	−21	−18	0	−5
2021	14,061	+29	−111	+2	+135
2022	14,167	+106	−132	+12	+221
2023	14,094	−73	−101	+6	+22
2024	14,112	+18	−86	+9	+97
2025	13,988	−124	−88	+6	−42

Age, 2020–2024

The median age is 52.6 ±0.3: for men 52.4 ±0.3 and for women 52.9 ±0.4. Shares are of everyone the survey counts, in the Bureau’s sex-by-age table (B01001).

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People in Price County by age, ACS 2020–2024
Age	People	Share	Wisconsin	United States
Under 5	492 ±15	3.5% ±0.1	5.3% ±<0.1	5.6% ±<0.1
5 to 17	1,972 ±87	14.0% ±0.6	16.0% ±0.1	16.3% ±<0.1
18 to 24	808 ±56	5.7% ±0.4	9.3% ±0.1	9.1% ±<0.1
25 to 44	2,438 ±90	17.3% ±0.6	25.2% ±0.1	26.9% ±<0.1
45 to 64	4,367 ±139	31.0% ±1.0	25.6% ±0.1	24.8% ±<0.1
65 and over	4,015 ±185	28.5% ±1.3	18.5% ±0.1	17.2% ±<0.1

Income and poverty, 2020–2024

Median household income is $60,546 ±$1,673, and income per person $36,099 ±$1,148, in 2024 dollars. The median is $77,485 ±$455 in Wisconsin and $80,734 ±$166 in the United States.

Households by income

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Households in Price County by income, ACS 2020–2024
Household income	Households	Share	Wisconsin	United States
Under $25,000	1,051 ±106	16.1% ±1.6	13.1% ±0.2	14.6% ±<0.1
$25,000 to $49,999	1,610 ±150	24.6% ±2.2	17.9% ±0.2	16.7% ±<0.1
$50,000 to $74,999	1,372 ±144	21.0% ±2.1	17.5% ±0.2	15.5% ±<0.1
$75,000 to $99,999	976 ±80	14.9% ±1.2	13.8% ±0.2	12.6% ±<0.1
$100,000 to $149,999	964 ±98	14.7% ±1.5	19.1% ±0.2	17.5% ±<0.1
$150,000 to $199,999	311 ±47	4.8% ±0.7	9.4% ±0.1	9.6% ±<0.1
$200,000 or more	255 ±43	3.9% ±0.7	9.2% ±0.1	13.4% ±0.1

Poverty by age

The poverty rate is the share of people whose family income is below the federal threshold for their family’s size, of everyone for whom the Bureau determines it (B17020).

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Poverty rate in Price County by age, ACS 2020–2024
Age	Below poverty	Rate	Wisconsin	United States
All ages	1,650 ±163	11.9% ±1.2	10.6% ±0.1	12.5% ±0.1
Under 18	462 ±70	19.1% ±2.7	12.8% ±0.3	16.1% ±0.1
18 to 59	746 ±101	12.1% ±1.6	10.3% ±0.2	11.6% ±0.1
60 and over	442 ±68	8.3% ±1.2	9.3% ±0.2	11.0% ±<0.1

Housing, 2020–2024

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Housing in Price County, ACS 2020–2024
Measure	Price County	Wisconsin	United States
Housing units	10,819 ±37	2,778,572 ±1,533	143,775,355 ±10,234
Occupied	60.4% ±1.4	89.2% ±0.2	89.9% ±0.1
Vacant	39.6% ±1.4	10.8% ±0.2	10.1% ±0.1
Owner occupied	81.9% ±1.8	67.8% ±0.3	65.2% ±0.3
Renter occupied	18.1% ±2.0	32.2% ±0.2	34.8% ±0.1
Median home value	$162,500 ±$5,238	$266,500 ±$1,051	$332,700 ±$236
Median gross rent	$786 ±$41	$1,087 ±$4	$1,413 ±$2
Median year built	1976 ±2	1975 ±1	1980 ±1

Occupied and vacant are shares of all housing units; owner and renter occupied are shares of occupied units. Value and rent are medians in 2024 dollars.

Origin and place of birth, 2020–2024

Hispanic or Latino origin is not a race in the Census Bureau’s tables. Here the people of Hispanic origin, of any race, are one row, and everyone else is counted by race alone (B03002), so the rows add to the whole.

Hispanic origin and race

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People in Price County by Hispanic origin and race, ACS 2020–2024
Origin	People	Share	Wisconsin	United States
Hispanic or Latino	247 ±0	1.8% ±<0.1	8.0% ±<0.1	19.3% ±<0.1
White alone, not Hispanic	13,125 ±32	93.1% ±0.2	78.6% ±0.1	57.4% ±<0.1
Black alone, not Hispanic	0 to 36	0% to 0.3%	5.9% ±<0.1	11.9% ±<0.1
Asian alone, not Hispanic	78 ±22	0.6% ±0.2	2.9% ±<0.1	5.9% ±<0.1
American Indian and Alaska Native alone, not Hispanic	77 ±32	0.5% ±0.2	0.5% ±<0.1	0.5% ±<0.1
Native Hawaiian and Other Pacific Islander alone, not Hispanic	2 to 16	< 0.1% to 0.1%	< 0.1% ±<0.1	0.2% ±<0.1
Some other race alone, not Hispanic	30 ±13	0.2% ±0.1	0.3% ±<0.1	0.6% ±<0.1
Two or more races, not Hispanic	512 ±50	3.6% ±0.4	3.7% ±0.1	4.3% ±<0.1

A range (the estimate less and plus its margin) where the Bureau's estimate is too uncertain to state as one number: a coefficient of variation over 30%.

Place of birth and citizenship

“Born a citizen outside the states” counts people born in Puerto Rico, the island areas, or abroad to American parents. Naturalized citizens and those who are not citizens together make up the people born abroad (B05002).

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People in Price County by place of birth and citizenship, ACS 2020–2024
Born	People	Share	Wisconsin	United States
Born in the state	10,581 ±216	75.1% ±1.5	70.3% ±0.1	57.3% ±<0.1
Born in another state	3,238 ±218	23.0% ±1.5	23.6% ±0.1	26.9% ±<0.1
Born a citizen outside the states	101 ±38	0.7% ±0.3	0.9% ±<0.1	1.7% ±<0.1
Born abroad	172 ±38	1.2% ±0.3	5.2% ±0.1	14.1% ±<0.1
Naturalized citizens	85 ±27	0.6% ±0.2	2.5% ±0.1	7.4% ±<0.1
Not citizens	87 ±33	0.6% ±0.2	2.7% ±0.1	6.8% ±<0.1

Price County among the counties of Wisconsin

66th of 72 by population, July 2025. Every one is listed on the Wisconsin page.

Counties of Wisconsin near Price County in population, July 2025
County	July 2025	Change since 2020
Bayfield County	16,787	+3.4%
Ashland County	16,203	+1.1%
Marquette County	15,927	+2.1%
Crawford County	15,910	−1.1%
Rusk County	14,146	−0.2%
Price County	13,988	−0.3%
Buffalo County	13,318	−0.1%
Forest County	9,574	+4.4%
Pepin County	7,513	+2.2%
Iron County	6,127	−0.3%
Florence County	4,748	+4.0%

Elsewhere on the site

Sources

Census Bureau population estimates — counties and Puerto Rico municipios, with components of change — U.S. Census Bureau · U.S. Government work · retrieved September 25, 2026
American Community Survey 5-year estimates — table-based Summary File · U.S. Government work

Data retrieved September 25, 2026