Demographics of Vilas County, Wisconsin

Vilas County, Wisconsin had 23,761 people on July 1, 2025, by the Census Bureau’s estimate: +668 since July 2020. Age, income, poverty, housing and origin below come from the American Community Survey, averaged over 2020–2024, each with its margin of error.

Vilas County, in four figures

23,761
Population: July 1, 2025, Vintage 2025 estimate.; +2.9%
Change since July 2020: +668 people.; 55.7 ±0.3
Median age: ACS 2020–⁠2024.; $68,431 ±$2,845
Median household income: ACS 2020–⁠2024, in 2024 dollars.

Population, year by year

July 1 estimates from the Census Bureau’s Vintage 2025. Each year's change is births less deaths, net moves from abroad and net moves from elsewhere in the country, with the Bureau's small residual. The 2020 row's components run 3 months, from the April census to July 1.

Vilas County, Wisconsin's population grew 2.9% from July 2020 to July 2025, against +3.1% nationally

The July 1 estimate of Vilas County, Wisconsin's resident population and the nation's, each year of the Census Bureau's Vintage 2025, as a share of its July 2020 level (= 100).

U.S. Census Bureau — Census Bureau population estimates — counties and Puerto Rico municipios, with components of change

About this chart

The figures

Vilas County, Wisconsin's population grew 2.9% from July 2020 to July 2025, against +3.1% nationally. The July 1 estimate of Vilas County, Wisconsin's resident population and the nation's, each year of the Census Bureau's Vintage 2025, as a share of its July 2020 level (= 100).
July 1	Population	Index	United States
2020	23,093	100.0	100.0
2021	23,489	101.7	100.2
2022	23,722	102.7	100.7
2023	23,822	103.2	101.6
2024	23,753	102.9	102.5
2025	23,761	102.9	103.1

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Population of Vilas County, Wisconsin on July 1 of each year, Vintage 2025
July 1	Population	Change	Births less deaths	From abroad	From elsewhere in the country
2020	23,093	+42	−46	0	+103
2021	23,489	+396	−195	−1	+624
2022	23,722	+233	−209	−1	+416
2023	23,822	+100	−217	−2	+317
2024	23,753	−69	−230	−2	+161
2025	23,761	+8	−240	−3	+255

Age, 2020–2024

The median age is 55.7 ±0.3: for men 55.5 ±0.3 and for women 55.9 ±0.4. Shares are of everyone the survey counts, in the Bureau’s sex-by-age table (B01001).

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People in Vilas County by age, ACS 2020–2024
Age	People	Share	Wisconsin	United States
Under 5	900 ±59	3.8% ±0.3	5.3% ±<0.1	5.6% ±<0.1
5 to 17	2,927 ±193	12.4% ±0.8	16.0% ±0.1	16.3% ±<0.1
18 to 24	1,103 ±146	4.7% ±0.6	9.3% ±0.1	9.1% ±<0.1
25 to 44	4,075 ±232	17.2% ±1.0	25.2% ±0.1	26.9% ±<0.1
45 to 64	7,129 ±285	30.1% ±1.2	25.6% ±0.1	24.8% ±<0.1
65 and over	7,513 ±319	31.8% ±1.4	18.5% ±0.1	17.2% ±<0.1

Income and poverty, 2020–2024

Median household income is $68,431 ±$2,845, and income per person $43,101 ±$2,133, in 2024 dollars. The median is $77,485 ±$455 in Wisconsin and $80,734 ±$166 in the United States.

Households by income

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Households in Vilas County by income, ACS 2020–2024
Household income	Households	Share	Wisconsin	United States
Under $25,000	1,490 ±191	13.4% ±1.7	13.1% ±0.2	14.6% ±<0.1
$25,000 to $49,999	2,443 ±259	21.9% ±2.2	17.9% ±0.2	16.7% ±<0.1
$50,000 to $74,999	2,196 ±269	19.7% ±2.3	17.5% ±0.2	15.5% ±<0.1
$75,000 to $99,999	1,857 ±248	16.7% ±2.2	13.8% ±0.2	12.6% ±<0.1
$100,000 to $149,999	1,730 ±190	15.5% ±1.6	19.1% ±0.2	17.5% ±<0.1
$150,000 to $199,999	761 ±147	6.8% ±1.3	9.4% ±0.1	9.6% ±<0.1
$200,000 or more	670 ±122	6.0% ±1.1	9.2% ±0.1	13.4% ±0.1

Poverty by age

The poverty rate is the share of people whose family income is below the federal threshold for their family’s size, of everyone for whom the Bureau determines it (B17020).

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Poverty rate in Vilas County by age, ACS 2020–2024
Age	Below poverty	Rate	Wisconsin	United States
All ages	2,587 ±390	11.1% ±1.7	10.6% ±0.1	12.5% ±0.1
Under 18	723 ±163	19.5% ±4.2	12.8% ±0.3	16.1% ±0.1
18 to 59	924 ±176	9.5% ±1.8	10.3% ±0.2	11.6% ±0.1
60 and over	940 ±185	9.5% ±1.8	9.3% ±0.2	11.0% ±<0.1

Housing, 2020–2024

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Housing in Vilas County, ACS 2020–2024
Measure	Vilas County	Wisconsin	United States
Housing units	24,876 ±56	2,778,572 ±1,533	143,775,355 ±10,234
Occupied	44.8% ±1.3	89.2% ±0.2	89.9% ±0.1
Vacant	55.2% ±1.3	10.8% ±0.2	10.1% ±0.1
Owner occupied	84.0% ±0.8	67.8% ±0.3	65.2% ±0.3
Renter occupied	16.0% ±2.0	32.2% ±0.2	34.8% ±0.1
Median home value	$300,000 ±$13,399	$266,500 ±$1,051	$332,700 ±$236
Median gross rent	$847 ±$65	$1,087 ±$4	$1,413 ±$2
Median year built	1981 ±2	1975 ±1	1980 ±1

Occupied and vacant are shares of all housing units; owner and renter occupied are shares of occupied units. Value and rent are medians in 2024 dollars.

Origin and place of birth, 2020–2024

Hispanic or Latino origin is not a race in the Census Bureau’s tables. Here the people of Hispanic origin, of any race, are one row, and everyone else is counted by race alone (B03002), so the rows add to the whole.

Hispanic origin and race

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People in Vilas County by Hispanic origin and race, ACS 2020–2024
Origin	People	Share	Wisconsin	United States
Hispanic or Latino	541 ±0	2.3% ±<0.1	8.0% ±<0.1	19.3% ±<0.1
White alone, not Hispanic	20,054 ±114	84.8% ±0.5	78.6% ±0.1	57.4% ±<0.1
Black alone, not Hispanic	23 to 107	0.1% to 0.5%	5.9% ±<0.1	11.9% ±<0.1
Asian alone, not Hispanic	91 ±44	0.4% ±0.2	2.9% ±<0.1	5.9% ±<0.1
American Indian and Alaska Native alone, not Hispanic	1,921 ±111	8.1% ±0.5	0.5% ±<0.1	0.5% ±<0.1
Native Hawaiian and Other Pacific Islander alone, not Hispanic	0 to 18	0% to 0.1%	< 0.1% ±<0.1	0.2% ±<0.1
Some other race alone, not Hispanic	9 to 81	< 0.1% to 0.3%	0.3% ±<0.1	0.6% ±<0.1
Two or more races, not Hispanic	930 ±160	3.9% ±0.7	3.7% ±0.1	4.3% ±<0.1

A range (the estimate less and plus its margin) where the Bureau's estimate is too uncertain to state as one number: a coefficient of variation over 30%.

Place of birth and citizenship

“Born a citizen outside the states” counts people born in Puerto Rico, the island areas, or abroad to American parents. Naturalized citizens and those who are not citizens together make up the people born abroad (B05002).

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People in Vilas County by place of birth and citizenship, ACS 2020–2024
Born	People	Share	Wisconsin	United States
Born in the state	14,652 ±412	62.0% ±1.7	70.3% ±0.1	57.3% ±<0.1
Born in another state	8,511 ±416	36.0% ±1.8	23.6% ±0.1	26.9% ±<0.1
Born a citizen outside the states	73 ±31	0.3% ±0.1	0.9% ±<0.1	1.7% ±<0.1
Born abroad	411 ±118	1.7% ±0.5	5.2% ±0.1	14.1% ±<0.1
Naturalized citizens	323 ±104	1.4% ±0.4	2.5% ±0.1	7.4% ±<0.1
Not citizens	88 ±42	0.4% ±0.2	2.7% ±0.1	6.8% ±<0.1

Vilas County among the counties of Wisconsin

49th of 72 by population, July 2025. Every one is listed on the Wisconsin page.

Counties of Wisconsin near Vilas County in population, July 2025
County	July 2025	Change since 2020
Door County	30,616	+1.6%
Lincoln County	28,403	−0.1%
Juneau County	26,649	−0.5%
Waushara County	25,223	+2.8%
Iowa County	23,951	+1.0%
Vilas County	23,761	+2.9%
Adams County	21,752	+5.1%
Jackson County	20,999	−0.5%
Kewaunee County	20,758	+1.0%
Taylor County	20,118	+0.9%
Langlade County	19,534	+0.4%

Elsewhere on the site

Sources

Census Bureau population estimates — counties and Puerto Rico municipios, with components of change — U.S. Census Bureau · U.S. Government work · retrieved September 25, 2026
American Community Survey 5-year estimates — table-based Summary File · U.S. Government work

Data retrieved September 25, 2026