Mortgage lending in Pierce County, Wisconsin
Lenders in Pierce County, Wisconsin reported 1,484 mortgage applications for 2025, according to the CFPB.
1,484 mortgage applications and 1,014 loans originated in 2025; the denial rate was 16.3% of 1,263 applications decided. The median loan was about $215,000. From 2025, the CFPB’s Snapshot release.
HUD’s Fair Market Rent for the county, on the housing hub: Minneapolis-St. Paul-Bloomington, MN-WI HUD Metro FMR Area.
- 1,484
- Applications
- 1,014
- Loans originated
- 16.3%
- Denial rate
- 206 denied of 1,263 applications decided.
Every year
1 more column on a wider screen
| Year | Applications | Originated |
|---|---|---|
| 2025 | 1,484 | 1,014 |
| 2024 | 1,271 | 844 |
| 2023 | 1,163 | 775 |
| 2022 | 1,578 | 1,071 |
| 2021 | 2,979 | 2,133 |
| 2020 | 3,070 | 2,181 |
| 2019 | 2,146 | 1,507 |
| 2018 | 1,675 | 1,115 |
The largest lenders here
| Lender | Originated | Applications |
|---|---|---|
| Westconsin Credit Union | 163 | 231 |
| Royal Credit Union | 76 | 94 |
| Associated Bank NA | 75 | 111 |
| Rocket Mortgage | 48 | 62 |
| Guaranteed Rate, Inc. | 35 | 50 |
| The First National Bank of River Falls | 35 | 41 |
| Bell Bank | 33 | 38 |
| River Falls State Bank | 28 | 31 |
| United Wholesale Mortgage | 26 | 38 |
| Compeer Financial | 23 | 30 |
| Fairway Independent Mort Corp | 20 | 26 |
| Crosscountry Mortgage, LLC | 18 | 22 |
| Prosperity Home Mortgage, LLC | 15 | 15 |
| Guild Mortgage Company | 14 | 16 |
| Affinity Plus Federal Credit Union | 13 | 17 |
| US Bank, N.A. | 13 | 23 |
| Tradition Mortgage, LLC | 12 | 12 |
| Trustone Financial Credit Union | 12 | 16 |
| Citizens Community Federal N.A. | 12 | 13 |
| Pennymac Loan Services LLC | 12 | 26 |
| BMO Harris Bank NA | 10 | 16 |
| Newrez LLC | 10 | 15 |
| Wings Financial Credit Union | 10 | 14 |
| Waterstone Mortgage Corporation | 9 | 11 |
| Nationstar Mortgage | 8 | 10 |
Applications by race, ethnicity and sex, 2025
| Category | Applications | Denial rate |
|---|---|---|
| American Indian or Alaska Native | under 10 | |
| Asian | under 10 | |
| Black or African American | under 10 | |
| Native Hawaiian or Other Pacific Islander | under 10 | |
| White | 1,271 | 16.1% of 1,082 decided |
| Joint | 27 | no rate: base under 50 |
| Race Not Available | 169 | 15.8% of 146 decided |
| Category | Applications | Denial rate |
|---|---|---|
| Hispanic or Latino | 21 | no rate: base under 50 |
| Not Hispanic or Latino | 1,244 | 16.1% of 1,058 decided |
| Joint | 27 | no rate: base under 50 |
| Ethnicity Not Available | 192 | 15.8% of 171 decided |
| Category | Applications | Denial rate |
|---|---|---|
| Male | 393 | 19.6% of 321 decided |
| Female | 237 | 27.9% of 208 decided |
| Joint | 755 | 12.0% of 644 decided |
| Sex Not Available | 99 | 8.9% of 90 decided |
A category under 10 applications prints “under 10”, and beside a lone one the next-smallest is withheld too, so neither can be worked out from the whole. No rate is printed on fewer than 50 decisions. A denial rate does not control for credit history, income, debt or the property, so a difference between groups is not a measure of discrimination.
Rankings this appears in
- No. 958 Counties by median mortgage
Sources
- HMDA public loan/application register (LAR) — each year's fullest national release — Consumer Financial Protection Bureau · CFPB website policy: public domain · retrieved October 22, 2026
- Census Bureau population estimates — nation and states, with components of change — U.S. Census Bureau · U.S. Government work · retrieved September 25, 2026
- HMDA transmittal sheet — every reporting lender, by year, with its name — Consumer Financial Protection Bureau · CFPB website policy: public domain · retrieved October 22, 2026
- HMDA reporter panel — every reporting lender, by year, with its RSSD, parent and top holder
- Census Bureau county population estimates — U.S. Census Bureau · U.S. Government work · retrieved September 23, 2026
Compiled automatically from HMDA public loan/application register (LAR) — each year's fullest national release, Census Bureau population estimates — nation and states, with components of change, HMDA transmittal sheet — every reporting lender, by year, with its name, HMDA reporter panel — every reporting lender, by year, with its RSSD, parent and top holder and Census Bureau county population estimates by a checked SQL query · Editor: Kian O'Connor · How this site is built
Data retrieved