Mortgage lending in La Crosse County, Wisconsin
Lenders in La Crosse County, Wisconsin reported 3,846 mortgage applications for 2025, according to the CFPB.
3,846 mortgage applications and 2,912 loans originated in 2025; the denial rate was 10.5% of 3,378 applications decided. The median loan was about $185,000. From 2025, the CFPB’s Snapshot release.
HUD’s Fair Market Rent for the county, on the housing hub: La Crosse-Onalaska, WI-MN HUD Metro FMR Area.
- 3,846
- Applications
- 2,912
- Loans originated
- 10.5%
- Denial rate
- 354 denied of 3,378 applications decided.
Every year
1 more column on a wider screen
| Year | Applications | Originated |
|---|---|---|
| 2025 | 3,846 | 2,912 |
| 2024 | 3,514 | 2,584 |
| 2023 | 3,237 | 2,523 |
| 2022 | 4,308 | 3,427 |
| 2021 | 7,428 | 6,039 |
| 2020 | 8,338 | 6,724 |
| 2019 | 5,561 | 4,422 |
| 2018 | 4,376 | 3,324 |
The largest lenders here
| Lender | Originated | Applications |
|---|---|---|
| Altra Federal Credit Union | 1,029 | 1,226 |
| Consumer Real Estate Finance Co DBA Society Mortgage | 108 | 130 |
| Servion | 98 | 106 |
| Associated Bank NA | 87 | 120 |
| Merchants Bank, National Association | 84 | 100 |
| Firefighters Credit Union | 79 | 99 |
| Governmental Employees Credit Union | 76 | 76 |
| The First National Bank of Bangor | 71 | 72 |
| State Bank Financial | 59 | 63 |
| Rocket Mortgage | 55 | 84 |
| Marine Credit Union | 52 | 104 |
| Union Home Mortgage Corp. | 51 | 65 |
| WNB Financial | 49 | 66 |
| Citizens State Bank | 46 | 47 |
| Verve, a Credit Union | 43 | 60 |
| Park Bank National Association | 42 | 48 |
| Crosscountry Mortgage, LLC | 40 | 54 |
| US Bank, N.A. | 38 | 44 |
| Mortgage Research Center | 37 | 67 |
| Coulee Bank | 36 | 57 |
| River Bank | 35 | 41 |
| Union State Bank | 34 | 39 |
| Uw Credit Union | 33 | 42 |
| Co-op Credit Union | 30 | 31 |
| Bluff View Bank | 28 | 33 |
Applications by race, ethnicity and sex, 2025
| Category | Applications | Denial rate |
|---|---|---|
| American Indian or Alaska Native | under 10 | |
| Asian | 109 | 16.5% of 91 decided |
| Black or African American | 32 | no rate: base under 50 |
| Native Hawaiian or Other Pacific Islander | under 10 | |
| White | 3,175 | 9.7% of 2,803 decided |
| 2 or more minority races | under 10 | |
| Joint | 69 | 8.9% of 56 decided |
| Race Not Available | 450 | 13.0% of 400 decided |
| Category | Applications | Denial rate |
|---|---|---|
| Hispanic or Latino | withheld | |
| Not Hispanic or Latino | 3,265 | 10.1% of 2,870 decided |
| Joint | 46 | no rate: base under 50 |
| Ethnicity Not Available | 494 | 12.4% of 436 decided |
| Free Form Text Only | under 10 |
| Category | Applications | Denial rate |
|---|---|---|
| Male | 960 | 14.4% of 831 decided |
| Female | 634 | 14.4% of 543 decided |
| Joint | 1,903 | 7.3% of 1,695 decided |
| Sex Not Available | 349 | 10.7% of 309 decided |
A category under 10 applications prints “under 10”, and beside a lone one the next-smallest is withheld too, so neither can be worked out from the whole. No rate is printed on fewer than 50 decisions. A denial rate does not control for credit history, income, debt or the property, so a difference between groups is not a measure of discrimination.
Rankings this appears in
- No. 1351 Counties by median mortgage
Sources
- HMDA public loan/application register (LAR) — each year's fullest national release — Consumer Financial Protection Bureau · CFPB website policy: public domain · retrieved October 22, 2026
- Census Bureau population estimates — nation and states, with components of change — U.S. Census Bureau · U.S. Government work · retrieved September 25, 2026
- HMDA transmittal sheet — every reporting lender, by year, with its name — Consumer Financial Protection Bureau · CFPB website policy: public domain · retrieved October 22, 2026
- HMDA reporter panel — every reporting lender, by year, with its RSSD, parent and top holder
- Census Bureau county population estimates — U.S. Census Bureau · U.S. Government work · retrieved September 23, 2026
Compiled automatically from HMDA public loan/application register (LAR) — each year's fullest national release, Census Bureau population estimates — nation and states, with components of change, HMDA transmittal sheet — every reporting lender, by year, with its name, HMDA reporter panel — every reporting lender, by year, with its RSSD, parent and top holder and Census Bureau county population estimates by a checked SQL query · Editor: Kian O'Connor · How this site is built
Data retrieved