Demographics of River Falls city, Wisconsin

River Falls city, Wisconsin had 17,916 people on July 1, 2025, by the Census Bureau’s estimate: +1,610 since July 2020. Age, income, poverty, housing and origin below come from the survey, averaged over 2020–2024, each with its margin of error.

River Falls city, in four figures

17,916
Population: July 1, 2025, Vintage 2025 estimate. The survey’s 2020–⁠2024 figure is 16,719 ±27.; +9.9%
Change since July 2020: +1,610 people.; 28.6 ±1.7
Median age: ACS 2020–⁠2024.; $83,627 ±$9,536
Median household income: ACS 2020–⁠2024, in 2024 dollars.

Population, year by year

July 1 estimates from the Census Bureau’s Vintage 2025. The Bureau publishes no births, deaths or migration for a place, so the change is the difference between one July estimate and the next.

River Falls city, Wisconsin's population grew 9.9% from July 2020 to July 2025, against +3.1% nationally

The July 1 estimate of River Falls city, Wisconsin's resident population and the nation's, each year of the Census Bureau's Vintage 2025, as a share of its July 2020 level (= 100).

Source: The Census Bureau

About this chart

The figures

River Falls city, Wisconsin's population grew 9.9% from July 2020 to July 2025, against +3.1% nationally. The July 1 estimate of River Falls city, Wisconsin's resident population and the nation's, each year of the Census Bureau's Vintage 2025, as a share of its July 2020 level (= 100).
July 1	Population	Index	United States
2020	16,306	100.0	100.0
2021	15,509	95.1	100.2
2022	16,648	102.1	100.7
2023	17,265	105.9	101.6
2024	17,750	108.9	102.5
2025	17,916	109.9	103.1

Population of River Falls city, Wisconsin on July 1 of each year, Vintage 2025
July 1	Population	Change
2020	16,306	—
2021	15,509	−797
2022	16,648	+1,139
2023	17,265	+617
2024	17,750	+485
2025	17,916	+166

Age, 2020–2024

The median age is 28.6 ±1.7: for men 31.1 ±2.1 and for women 26.9 ±3.8. Shares are of everyone the survey counts, in the Bureau’s sex-by-age table (B01001).

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People in River Falls city by age, ACS 2020–2024
Age	People	Share	Wisconsin	United States
Under 5	587 ±153	3.5% ±0.9	5.3% ±<0.1	5.6% ±<0.1
5 to 17	2,303 ±366	13.8% ±2.2	16.0% ±0.1	16.3% ±<0.1
18 to 24	4,899 ±444	29.3% ±2.7	9.3% ±0.1	9.1% ±<0.1
25 to 44	3,632 ±430	21.7% ±2.6	25.2% ±0.1	26.9% ±<0.1
45 to 64	3,357 ±435	20.1% ±2.6	25.6% ±0.1	24.8% ±<0.1
65 and over	1,941 ±303	11.6% ±1.8	18.5% ±0.1	17.2% ±<0.1

Income and poverty, 2020–2024

Median household income is $83,627 ±$9,536, and income per person $36,945 ±$4,796, in 2024 dollars. The median is $77,485 ±$455 in Wisconsin and $80,734 ±$166 in the United States.

Households by income

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Households in River Falls city by income, ACS 2020–2024
Household income	Households	Share	Wisconsin	United States
Under $25,000	604 ±230	10.5% ±3.9	13.1% ±0.2	14.6% ±<0.1
$25,000 to $49,999	1,089 ±247	18.9% ±4.2	17.9% ±0.2	16.7% ±<0.1
$50,000 to $74,999	982 ±257	17.1% ±4.4	17.5% ±0.2	15.5% ±<0.1
$75,000 to $99,999	813 ±207	14.1% ±3.5	13.8% ±0.2	12.6% ±<0.1
$100,000 to $149,999	1,388 ±289	24.1% ±4.8	19.1% ±0.2	17.5% ±<0.1
$150,000 to $199,999	470 ±155	8.2% ±2.7	9.4% ±0.1	9.6% ±<0.1
$200,000 or more	408 ±189	7.1% ±3.3	9.2% ±0.1	13.4% ±0.1

Poverty by age

The poverty rate is the share of people whose family income is below the federal threshold for their family’s size, of everyone for whom the Bureau determines it (B17020).

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Poverty rate in River Falls city by age, ACS 2020–2024
Age	Below poverty	Rate	Wisconsin	United States
All ages	2,183 ±508	15.1% ±3.5	10.6% ±0.1	12.5% ±0.1
Under 18	68 to 504	2.6% to 17.6%	12.8% ±0.3	16.1% ±0.1
18 to 59	1,672 ±338	18.8% ±3.6	10.3% ±0.2	11.6% ±0.1
60 and over	102 to 348	3.9% to 12.5%	9.3% ±0.2	11.0% ±<0.1

A range (the estimate less and plus its margin) where the Bureau's estimate is too uncertain to state as one number: a coefficient of variation over 30%.

Housing, 2020–2024

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Housing in River Falls city, ACS 2020–2024
Measure	River Falls city	Wisconsin	United States
Housing units	6,133 ±328	2,778,572 ±1,533	143,775,355 ±10,234
Occupied	93.8% ±1.2	89.2% ±0.2	89.9% ±0.1
Vacant	6.2% ±2.9	10.8% ±0.2	10.1% ±0.1
Owner occupied	55.1% ±5.1	67.8% ±0.3	65.2% ±0.3
Renter occupied	44.9% ±4.8	32.2% ±0.2	34.8% ±0.1
Median home value	$327,600 ±$16,303	$266,500 ±$1,051	$332,700 ±$236
Median gross rent	$1,107 ±$131	$1,087 ±$4	$1,413 ±$2
Median year built	1990 ±5	1975 ±1	1980 ±1

Occupied and vacant are shares of all housing units; owner and renter occupied are shares of occupied units. Value and rent are medians in 2024 dollars.

Origin and place of birth, 2020–2024

Hispanic or Latino origin is not a race in the Census Bureau’s tables. Here the people of Hispanic origin, of any race, are one row, and everyone else is counted by race alone (B03002), so the rows add to the whole.

Hispanic origin and race

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People in River Falls city by Hispanic origin and race, ACS 2020–2024
Origin	People	Share	Wisconsin	United States
Hispanic or Latino	328 ±144	2.0% ±0.9	8.0% ±<0.1	19.3% ±<0.1
White alone, not Hispanic	15,561 ±254	93.1% ±1.5	78.6% ±0.1	57.4% ±<0.1
Black alone, not Hispanic	0 to 67	0% to 0.4%	5.9% ±<0.1	11.9% ±<0.1
Asian alone, not Hispanic	202 ±90	1.2% ±0.5	2.9% ±<0.1	5.9% ±<0.1
American Indian and Alaska Native alone, not Hispanic	0 to 29	0% to 0.2%	0.5% ±<0.1	0.5% ±<0.1
Native Hawaiian and Other Pacific Islander alone, not Hispanic	0 to 32	0% to 0.2%	< 0.1% ±<0.1	0.2% ±<0.1
Some other race alone, not Hispanic	0 to 78	0% to 0.5%	0.3% ±<0.1	0.6% ±<0.1
Two or more races, not Hispanic	535 ±218	3.2% ±1.3	3.7% ±0.1	4.3% ±<0.1

A range (the estimate less and plus its margin) where the Bureau's estimate is too uncertain to state as one number: a coefficient of variation over 30%.

Place of birth and citizenship

“Born a citizen outside the states” counts people born in Puerto Rico, the island areas, or abroad to American parents. Naturalized citizens and those who are not citizens together make up the people born abroad (B05002).

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People in River Falls city by place of birth and citizenship, ACS 2020–2024
Born	People	Share	Wisconsin	United States
Born in the state	7,347 ±688	43.9% ±4.1	70.3% ±0.1	57.3% ±<0.1
Born in another state	8,979 ±668	53.7% ±4.0	23.6% ±0.1	26.9% ±<0.1
Born a citizen outside the states	13 to 241	0.1% to 1.4%	0.9% ±<0.1	1.7% ±<0.1
Born abroad	266 ±96	1.6% ±0.6	5.2% ±0.1	14.1% ±<0.1
Naturalized citizens	112 ±46	0.7% ±0.3	2.5% ±0.1	7.4% ±<0.1
Not citizens	59 to 249	0.4% to 1.5%	2.7% ±0.1	6.8% ±<0.1

A range (the estimate less and plus its margin) where the Bureau's estimate is too uncertain to state as one number: a coefficient of variation over 30%.

River Falls city among the places of Wisconsin

51st of 158 places of 5,000 or more by the survey’s 2020–2024 count. Every one is listed on the Wisconsin page.

Places of Wisconsin near River Falls city in population, ACS 2020–2024
Place	ACS 2020–⁠2024
Marshfield city	18,700 ±192
Menasha city	18,273 ±84
Cudahy city	17,853 ±58
Kaukauna city	17,706 ±29
Ashwaubenon village	17,314 ±29
River Falls city	16,719 ±27
Beaver Dam city	16,565 ±91
Menomonie city	16,539 ±27
Bellevue village	16,442 ±36
Pewaukee city	16,211 ±57
Hartford city	15,821 ±37

Rankings this appears in

No. 5 Places in Wisconsin by poverty rate
No. 29 Places in Wisconsin by median rent
No. 36 Places in Wisconsin by median household income
No. 42 Places in Wisconsin by median home value
No. 68 Places in Wisconsin by per capita income
No. 72 Places in Wisconsin by foreign-born share

Sources

Census Bureau population estimates — incorporated places and New England towns — U.S. Census Bureau · U.S. Government work · retrieved September 25, 2026
American Community Survey 5-year estimates — table-based Summary File · U.S. Government work

Compiled automatically from Census Bureau population estimates — incorporated places and New England towns and American Community Survey 5-year estimates — table-based Summary File by a checked SQL query · Editor: Kian O'Connor · How this site is built

Data retrieved September 25, 2026