Demographics of Branson city, Missouri

Branson city, Missouri had 12,921 people on July 1, 2025, by the Census Bureau’s estimate: +272 since July 2020. Age, income, poverty, housing and origin below come from the survey, averaged over 2020–2024, each with its margin of error.

Branson city, in four figures

12,921
Population: July 1, 2025, Vintage 2025 estimate. The survey’s 2020–⁠2024 figure is 12,817 ±39.; +2.2%
Change since July 2020: +272 people.; 39.3 ±4.6
Median age: ACS 2020–⁠2024.; $51,978 ±$3,748
Median household income: ACS 2020–⁠2024, in 2024 dollars.

Population, year by year

July 1 estimates from the Census Bureau’s Vintage 2025. The Bureau publishes no births, deaths or migration for a place, so the change is the difference between one July estimate and the next.

Branson city, Missouri's population grew 2.2% from July 2020 to July 2025, against +3.1% nationally

The July 1 estimate of Branson city, Missouri's resident population and the nation's, each year of the Census Bureau's Vintage 2025, as a share of its July 2020 level (= 100).

U.S. Census Bureau — Census Bureau population estimates — incorporated places and New England towns

About this chart

The figures

Branson city, Missouri's population grew 2.2% from July 2020 to July 2025, against +3.1% nationally. The July 1 estimate of Branson city, Missouri's resident population and the nation's, each year of the Census Bureau's Vintage 2025, as a share of its July 2020 level (= 100).
July 1	Population	Index	United States
2020	12,649	100.0	100.0
2021	12,761	100.9	100.2
2022	12,923	102.2	100.7
2023	12,910	102.1	101.6
2024	12,895	101.9	102.5
2025	12,921	102.2	103.1

Population of Branson city, Missouri on July 1 of each year, Vintage 2025
July 1	Population	Change
2020	12,649	—
2021	12,761	+112
2022	12,923	+162
2023	12,910	−13
2024	12,895	−15
2025	12,921	+26

Age, 2020–2024

The median age is 39.3 ±4.6: for men 35.4 ±3.9 and for women 46.7 ±6.4. Shares are of everyone the survey counts, in the Bureau’s sex-by-age table (B01001).

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People in Branson city by age, ACS 2020–2024
Age	People	Share	Missouri	United States
Under 5	893 ±236	7.0% ±1.8	5.8% ±<0.1	5.6% ±<0.1
5 to 17	1,760 ±307	13.7% ±2.4	16.6% ±0.1	16.3% ±<0.1
18 to 24	1,379 ±334	10.8% ±2.6	9.1% ±0.1	9.1% ±<0.1
25 to 44	2,884 ±388	22.5% ±3.0	26.0% ±0.1	26.9% ±<0.1
45 to 64	2,710 ±366	21.1% ±2.9	24.6% ±0.1	24.8% ±<0.1
65 and over	3,191 ±364	24.9% ±2.8	17.9% ±0.1	17.2% ±<0.1

Income and poverty, 2020–2024

Median household income is $51,978 ±$3,748, and income per person $33,281 ±$2,953, in 2024 dollars. The median is $70,702 ±$325 in Missouri and $80,734 ±$166 in the United States.

Households by income

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Households in Branson city by income, ACS 2020–2024
Household income	Households	Share	Missouri	United States
Under $25,000	1,274 ±297	22.3% ±5.1	15.8% ±0.2	14.6% ±<0.1
$25,000 to $49,999	1,419 ±272	24.8% ±4.6	19.6% ±0.2	16.7% ±<0.1
$50,000 to $74,999	1,201 ±246	21.0% ±4.1	17.4% ±0.2	15.5% ±<0.1
$75,000 to $99,999	673 ±177	11.8% ±3.0	13.2% ±0.2	12.6% ±<0.1
$100,000 to $149,999	589 ±161	10.3% ±2.8	17.1% ±0.2	17.5% ±<0.1
$150,000 to $199,999	112 to 332	3.9% ±1.9	8.2% ±0.1	9.6% ±<0.1
$200,000 or more	334 ±145	5.8% ±2.5	8.7% ±0.1	13.4% ±0.1

A range (the estimate less and plus its margin) where the Bureau's estimate is too uncertain to state as one number: a coefficient of variation over 30%.

Poverty by age

The poverty rate is the share of people whose family income is below the federal threshold for their family’s size, of everyone for whom the Bureau determines it (B17020).

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Poverty rate in Branson city by age, ACS 2020–2024
Age	Below poverty	Rate	Missouri	United States
All ages	2,566 ±713	20.2% ±5.6	12.6% ±0.2	12.5% ±0.1
Under 18	905 ±327	34.5% ±10.9	15.8% ±0.4	16.1% ±0.1
18 to 59	915 ±351	15.5% ±5.7	12.0% ±0.2	11.6% ±0.1
60 and over	746 ±219	17.9% ±4.8	10.9% ±0.2	11.0% ±<0.1

Housing, 2020–2024

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Housing in Branson city, ACS 2020–2024
Measure	Branson city	Missouri	United States
Housing units	9,006 ±403	2,825,287 ±1,043	143,775,355 ±10,234
Occupied	63.4% ±1.9	88.8% ±0.2	89.9% ±0.1
Vacant	36.6% ±4.0	11.2% ±0.2	10.1% ±0.1
Owner occupied	48.3% ±4.1	68.1% ±0.3	65.2% ±0.3
Renter occupied	51.7% ±5.3	31.9% ±0.2	34.8% ±0.1
Median home value	$251,000 ±$15,718	$230,300 ±$880	$332,700 ±$236
Median gross rent	$961 ±$56	$1,033 ±$6	$1,413 ±$2
Median year built	1996 ±2	1978 ±1	1980 ±1

Occupied and vacant are shares of all housing units; owner and renter occupied are shares of occupied units. Value and rent are medians in 2024 dollars.

Origin and place of birth, 2020–2024

Hispanic or Latino origin is not a race in the Census Bureau’s tables. Here the people of Hispanic origin, of any race, are one row, and everyone else is counted by race alone (B03002), so the rows add to the whole.

Hispanic origin and race

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People in Branson city by Hispanic origin and race, ACS 2020–2024
Origin	People	Share	Missouri	United States
Hispanic or Latino	871 ±360	6.8% ±2.8	5.2% ±<0.1	19.3% ±<0.1
White alone, not Hispanic	10,272 ±451	80.1% ±3.5	76.3% ±0.1	57.4% ±<0.1
Black alone, not Hispanic	691 ±175	5.4% ±1.4	10.9% ±0.1	11.9% ±<0.1
Asian alone, not Hispanic	372 ±130	2.9% ±1.0	2.1% ±<0.1	5.9% ±<0.1
American Indian and Alaska Native alone, not Hispanic	3 to 41	< 0.1% to 0.3%	0.2% ±<0.1	0.5% ±<0.1
Native Hawaiian and Other Pacific Islander alone, not Hispanic	0 to 19	0% to 0.1%	0.1% ±<0.1	0.2% ±<0.1
Some other race alone, not Hispanic	0 to 22	0% to 0.2%	0.4% ±<0.1	0.6% ±<0.1
Two or more races, not Hispanic	580 ±176	4.5% ±1.4	4.8% ±0.1	4.3% ±<0.1

A range (the estimate less and plus its margin) where the Bureau's estimate is too uncertain to state as one number: a coefficient of variation over 30%.

Place of birth and citizenship

“Born a citizen outside the states” counts people born in Puerto Rico, the island areas, or abroad to American parents. Naturalized citizens and those who are not citizens together make up the people born abroad (B05002).

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People in Branson city by place of birth and citizenship, ACS 2020–2024
Born	People	Share	Missouri	United States
Born in the state	5,918 ±524	46.2% ±4.1	65.6% ±0.2	57.3% ±<0.1
Born in another state	6,143 ±522	47.9% ±4.1	29.1% ±0.1	26.9% ±<0.1
Born a citizen outside the states	60 to 376	0.5% to 2.9%	0.8% ±<0.1	1.7% ±<0.1
Born abroad	538 ±168	4.2% ±1.3	4.5% ±0.1	14.1% ±<0.1
Naturalized citizens	256 ±102	2.0% ±0.8	2.3% ±0.1	7.4% ±<0.1
Not citizens	282 ±130	2.2% ±1.0	2.2% ±0.1	6.8% ±<0.1

A range (the estimate less and plus its margin) where the Bureau's estimate is too uncertain to state as one number: a coefficient of variation over 30%.

Branson city among the places of Missouri

70th of 143 places of 5,000 or more by the survey’s 2020–2024 count. Every one is listed on the Missouri page.

Places of Missouri near Branson city in population, ACS 2020–2024
Place	ACS 2020–⁠2024
Neosho city	13,224 ±25
Webb City city	13,221 ±33
Festus city	13,201 ±30
Eureka city	13,081 ±308
Jennings city	12,918 ±46
Branson city	12,817 ±39
St. Ann city	12,811 ±30
Union city	12,781 ±32
Fulton city	12,617 ±27
West Plains city	12,441 ±71
Crestwood city	12,295 ±43

Sources

Census Bureau population estimates — incorporated places and New England towns — U.S. Census Bureau · U.S. Government work · retrieved September 25, 2026
American Community Survey 5-year estimates — table-based Summary File · U.S. Government work

Data retrieved September 25, 2026