Demographics of Wood County, Wisconsin

Wood County, Wisconsin had 74,060 people on July 1, 2025, by the Census Bureau’s estimate: −120 since July 2020. Age, income, poverty, housing and origin below come from the American Community Survey, averaged over 2020–2024, each with its margin of error.

Wood County, in four figures

74,060
Population: July 1, 2025, Vintage 2025 estimate.; −0.2%
Change since July 2020: −120 people.; 43.8 ±0.3
Median age: ACS 2020–⁠2024.; $67,989 ±$2,326
Median household income: ACS 2020–⁠2024, in 2024 dollars.

Population, year by year

July 1 estimates from the Census Bureau’s Vintage 2025. Each year's change is births less deaths, net moves from abroad and net moves from elsewhere in the country, with the Bureau's small residual. The 2020 row's components run 3 months, from the April census to July 1.

Wood County, Wisconsin's population shrank 0.2% from July 2020 to July 2025, against +3.1% nationally

The July 1 estimate of Wood County, Wisconsin's resident population and the nation's, each year of the Census Bureau's Vintage 2025, as a share of its July 2020 level (= 100).

Source: The Census Bureau

About this chart

The figures

Wood County, Wisconsin's population shrank 0.2% from July 2020 to July 2025, against +3.1% nationally. The July 1 estimate of Wood County, Wisconsin's resident population and the nation's, each year of the Census Bureau's Vintage 2025, as a share of its July 2020 level (= 100).
July 1	Population	Index	United States
2020	74,180	100.0	100.0
2021	74,022	99.8	100.2
2022	73,879	99.6	100.7
2023	74,232	100.1	101.6
2024	74,255	100.1	102.5
2025	74,060	99.8	103.1

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Population of Wood County, Wisconsin on July 1 of each year, Vintage 2025
July 1	Population	Change	Births less deaths	From abroad	From elsewhere in the country
2020	74,180	−19	−2	0	−28
2021	74,022	−158	−312	+9	+70
2022	73,879	−143	−372	+158	+122
2023	74,232	+353	−173	+163	+377
2024	74,255	+23	−97	+163	−35
2025	74,060	−195	−114	+72	−152

Age, 2020–2024

The median age is 43.8 ±0.3: for men 43.1 ±0.5 and for women 44.8 ±0.3. Shares are of everyone the survey counts, in the Bureau’s sex-by-age table (B01001).

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People in Wood County by age, ACS 2020–2024
Age	People	Share	Wisconsin	United States
Under 5	3,942 ±100	5.3% ±0.1	5.3% ±<0.1	5.6% ±<0.1
5 to 17	11,903 ±431	16.1% ±0.6	16.0% ±0.1	16.3% ±<0.1
18 to 24	5,020 ±317	6.8% ±0.4	9.3% ±0.1	9.1% ±<0.1
25 to 44	17,108 ±498	23.1% ±0.7	25.2% ±0.1	26.9% ±<0.1
45 to 64	19,907 ±559	26.9% ±0.8	25.6% ±0.1	24.8% ±<0.1
65 and over	16,124 ±702	21.8% ±0.9	18.5% ±0.1	17.2% ±<0.1

Income and poverty, 2020–2024

Median household income is $67,989 ±$2,326, and income per person $37,943 ±$1,277, in 2024 dollars. The median is $77,485 ±$455 in Wisconsin and $80,734 ±$166 in the United States.

Households by income

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Households in Wood County by income, ACS 2020–2024
Household income	Households	Share	Wisconsin	United States
Under $25,000	4,820 ±478	14.9% ±1.5	13.1% ±0.2	14.6% ±<0.1
$25,000 to $49,999	6,547 ±560	20.3% ±1.7	17.9% ±0.2	16.7% ±<0.1
$50,000 to $74,999	6,704 ±577	20.8% ±1.8	17.5% ±0.2	15.5% ±<0.1
$75,000 to $99,999	4,633 ±386	14.4% ±1.2	13.8% ±0.2	12.6% ±<0.1
$100,000 to $149,999	5,382 ±426	16.7% ±1.3	19.1% ±0.2	17.5% ±<0.1
$150,000 to $199,999	2,404 ±341	7.5% ±1.1	9.4% ±0.1	9.6% ±<0.1
$200,000 or more	1,763 ±269	5.5% ±0.8	9.2% ±0.1	13.4% ±0.1

Poverty by age

The poverty rate is the share of people whose family income is below the federal threshold for their family’s size, of everyone for whom the Bureau determines it (B17020).

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Poverty rate in Wood County by age, ACS 2020–2024
Age	Below poverty	Rate	Wisconsin	United States
All ages	7,875 ±771	10.8% ±1.1	10.6% ±0.1	12.5% ±0.1
Under 18	1,768 ±302	11.5% ±1.9	12.8% ±0.3	16.1% ±0.1
18 to 59	3,928 ±492	10.9% ±1.4	10.3% ±0.2	11.6% ±0.1
60 and over	2,179 ±318	10.0% ±1.4	9.3% ±0.2	11.0% ±<0.1

Housing, 2020–2024

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Housing in Wood County, ACS 2020–2024
Measure	Wood County	Wisconsin	United States
Housing units	34,755 ±70	2,778,572 ±1,533	143,775,355 ±10,234
Occupied	92.8% ±1.2	89.2% ±0.2	89.9% ±0.1
Vacant	7.2% ±1.2	10.8% ±0.2	10.1% ±0.1
Owner occupied	72.6% ±1.6	67.8% ±0.3	65.2% ±0.3
Renter occupied	27.4% ±1.6	32.2% ±0.2	34.8% ±0.1
Median home value	$175,600 ±$5,252	$266,500 ±$1,051	$332,700 ±$236
Median gross rent	$856 ±$33	$1,087 ±$4	$1,413 ±$2
Median year built	1972 ±2	1975 ±1	1980 ±1

Occupied and vacant are shares of all housing units; owner and renter occupied are shares of occupied units. Value and rent are medians in 2024 dollars.

Origin and place of birth, 2020–2024

Hispanic or Latino origin is not a race in the Census Bureau’s tables. Here the people of Hispanic origin, of any race, are one row, and everyone else is counted by race alone (B03002), so the rows add to the whole.

Hispanic origin and race

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People in Wood County by Hispanic origin and race, ACS 2020–2024
Origin	People	Share	Wisconsin	United States
Hispanic or Latino	2,763 ±0	3.7% ±<0.1	8.0% ±<0.1	19.3% ±<0.1
White alone, not Hispanic	66,780 ±306	90.2% ±0.4	78.6% ±0.1	57.4% ±<0.1
Black alone, not Hispanic	468 ±149	0.6% ±0.2	5.9% ±<0.1	11.9% ±<0.1
Asian alone, not Hispanic	1,292 ±155	1.7% ±0.2	2.9% ±<0.1	5.9% ±<0.1
American Indian and Alaska Native alone, not Hispanic	167 ±60	0.2% ±0.1	0.5% ±<0.1	0.5% ±<0.1
Native Hawaiian and Other Pacific Islander alone, not Hispanic	0 to 5	0% to < 0.1%	< 0.1% ±<0.1	0.2% ±<0.1
Some other race alone, not Hispanic	78 to 350	0.1% to 0.5%	0.3% ±<0.1	0.6% ±<0.1
Two or more races, not Hispanic	2,318 ±338	3.1% ±0.5	3.7% ±0.1	4.3% ±<0.1

A range (the estimate less and plus its margin) where the Bureau's estimate is too uncertain to state as one number: a coefficient of variation over 30%.

Place of birth and citizenship

“Born a citizen outside the states” counts people born in Puerto Rico, the island areas, or abroad to American parents. Naturalized citizens and those who are not citizens together make up the people born abroad (B05002).

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People in Wood County by place of birth and citizenship, ACS 2020–2024
Born	People	Share	Wisconsin	United States
Born in the state	59,378 ±673	80.2% ±0.9	70.3% ±0.1	57.3% ±<0.1
Born in another state	12,697 ±723	17.2% ±1.0	23.6% ±0.1	26.9% ±<0.1
Born a citizen outside the states	267 ±103	0.4% ±0.1	0.9% ±<0.1	1.7% ±<0.1
Born abroad	1,662 ±262	2.2% ±0.4	5.2% ±0.1	14.1% ±<0.1
Naturalized citizens	687 ±159	0.9% ±0.2	2.5% ±0.1	7.4% ±<0.1
Not citizens	975 ±224	1.3% ±0.3	2.7% ±0.1	6.8% ±<0.1

Wood County among the counties of Wisconsin

22nd of 72 by population, July 2025. Every one is listed on the Wisconsin page.

Counties of Wisconsin near Wood County in population, July 2025
County	July 2025	Change since 2020
St. Croix County	98,276	+4.7%
Ozaukee County	94,346	+3.0%
Dodge County	89,097	−0.3%
Jefferson County	86,505	+0.3%
Manitowoc County	81,710	+0.4%
Wood County	74,060	−0.2%
Portage County	71,943	+2.2%
Chippewa County	67,614	+1.9%
Sauk County	66,652	+1.3%
Columbia County	58,132	−0.7%
Calumet County	53,982	+2.9%

Elsewhere on the site

Rankings this appears in

No. 22 Counties by population in Wisconsin
No. 57 Counties by population growth in Wisconsin

Sources

Census Bureau population estimates — counties and Puerto Rico municipios, with components of change — U.S. Census Bureau · U.S. Government work · retrieved September 25, 2026
American Community Survey 5-year estimates — table-based Summary File · U.S. Government work

Compiled automatically from Census Bureau population estimates — counties and Puerto Rico municipios, with components of change and American Community Survey 5-year estimates — table-based Summary File by a checked SQL query · Editor: Kian O'Connor · How this site is built

Data retrieved September 25, 2026