Demographics of La Crosse County, Wisconsin

La Crosse County, Wisconsin had 121,339 people on July 1, 2025, by the Census Bureau’s estimate: +384 since July 2020. Age, income, poverty, housing and origin below come from the American Community Survey, averaged over 2020–2024, each with its margin of error.

La Crosse County, in four figures

121,339
Population: July 1, 2025, Vintage 2025 estimate.; +0.3%
Change since July 2020: +384 people.; 37.5 ±0.4
Median age: ACS 2020–⁠2024.; $73,013 ±$2,790
Median household income: ACS 2020–⁠2024, in 2024 dollars.

Population, year by year

July 1 estimates from the Census Bureau’s Vintage 2025. Each year's change is births less deaths, net moves from abroad and net moves from elsewhere in the country, with the Bureau's small residual. The 2020 row's components run 3 months, from the April census to July 1.

La Crosse County, Wisconsin's population grew 0.3% from July 2020 to July 2025, against +3.1% nationally

The July 1 estimate of La Crosse County, Wisconsin's resident population and the nation's, each year of the Census Bureau's Vintage 2025, as a share of its July 2020 level (= 100).

U.S. Census Bureau — Census Bureau population estimates — counties and Puerto Rico municipios, with components of change

About this chart

The figures

La Crosse County, Wisconsin's population grew 0.3% from July 2020 to July 2025, against +3.1% nationally. The July 1 estimate of La Crosse County, Wisconsin's resident population and the nation's, each year of the Census Bureau's Vintage 2025, as a share of its July 2020 level (= 100).
July 1	Population	Index	United States
2020	120,955	100.0	100.0
2021	119,368	98.7	100.2
2022	120,346	99.5	100.7
2023	120,719	99.8	101.6
2024	120,963	100.0	102.5
2025	121,339	100.3	103.1

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Population of La Crosse County, Wisconsin on July 1 of each year, Vintage 2025
July 1	Population	Change	Births less deaths	From abroad	From elsewhere in the country
2020	120,955	+159	+43	0	+74
2021	119,368	−1,587	−70	+1	−1,479
2022	120,346	+978	−73	+113	+939
2023	120,719	+373	−27	+85	+328
2024	120,963	+244	−8	+58	+195
2025	121,339	+376	−18	−12	+395

Age, 2020–2024

The median age is 37.5 ±0.4: for men 37.0 ±0.4 and for women 38.1 ±0.5. Shares are of everyone the survey counts, in the Bureau’s sex-by-age table (B01001).

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People in La Crosse County by age, ACS 2020–2024
Age	People	Share	Wisconsin	United States
Under 5	5,667 ±124	4.7% ±0.1	5.3% ±<0.1	5.6% ±<0.1
5 to 17	17,663 ±635	14.7% ±0.5	16.0% ±0.1	16.3% ±<0.1
18 to 24	18,338 ±978	15.2% ±0.8	9.3% ±0.1	9.1% ±<0.1
25 to 44	29,678 ±734	24.6% ±0.6	25.2% ±0.1	26.9% ±<0.1
45 to 64	27,358 ±800	22.7% ±0.7	25.6% ±0.1	24.8% ±<0.1
65 and over	21,784 ±897	18.1% ±0.7	18.5% ±0.1	17.2% ±<0.1

Income and poverty, 2020–2024

Median household income is $73,013 ±$2,790, and income per person $41,922 ±$1,468, in 2024 dollars. The median is $77,485 ±$455 in Wisconsin and $80,734 ±$166 in the United States.

Households by income

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Households in La Crosse County by income, ACS 2020–2024
Household income	Households	Share	Wisconsin	United States
Under $25,000	7,103 ±754	13.8% ±1.5	13.1% ±0.2	14.6% ±<0.1
$25,000 to $49,999	9,921 ±835	19.3% ±1.6	17.9% ±0.2	16.7% ±<0.1
$50,000 to $74,999	9,350 ±745	18.2% ±1.4	17.5% ±0.2	15.5% ±<0.1
$75,000 to $99,999	7,205 ±668	14.0% ±1.3	13.8% ±0.2	12.6% ±<0.1
$100,000 to $149,999	9,136 ±686	17.7% ±1.3	19.1% ±0.2	17.5% ±<0.1
$150,000 to $199,999	4,491 ±391	8.7% ±0.8	9.4% ±0.1	9.6% ±<0.1
$200,000 or more	4,291 ±508	8.3% ±1.0	9.2% ±0.1	13.4% ±0.1

Poverty by age

The poverty rate is the share of people whose family income is below the federal threshold for their family’s size, of everyone for whom the Bureau determines it (B17020).

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Poverty rate in La Crosse County by age, ACS 2020–2024
Age	Below poverty	Rate	Wisconsin	United States
All ages	14,365 ±1,182	12.4% ±1.0	10.6% ±0.1	12.5% ±0.1
Under 18	1,890 ±363	8.2% ±1.6	12.8% ±0.3	16.1% ±0.1
18 to 59	9,985 ±931	15.5% ±1.4	10.3% ±0.2	11.6% ±0.1
60 and over	2,490 ±429	8.7% ±1.5	9.3% ±0.2	11.0% ±<0.1

Housing, 2020–2024

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Housing in La Crosse County, ACS 2020–2024
Measure	La Crosse County	Wisconsin	United States
Housing units	54,011 ±111	2,778,572 ±1,533	143,775,355 ±10,234
Occupied	95.3% ±0.9	89.2% ±0.2	89.9% ±0.1
Vacant	4.7% ±0.9	10.8% ±0.2	10.1% ±0.1
Owner occupied	62.2% ±1.4	67.8% ±0.3	65.2% ±0.3
Renter occupied	37.8% ±1.6	32.2% ±0.2	34.8% ±0.1
Median home value	$257,000 ±$8,370	$266,500 ±$1,051	$332,700 ±$236
Median gross rent	$1,059 ±$31	$1,087 ±$4	$1,413 ±$2
Median year built	1978 ±1	1975 ±1	1980 ±1

Occupied and vacant are shares of all housing units; owner and renter occupied are shares of occupied units. Value and rent are medians in 2024 dollars.

Origin and place of birth, 2020–2024

Hispanic or Latino origin is not a race in the Census Bureau’s tables. Here the people of Hispanic origin, of any race, are one row, and everyone else is counted by race alone (B03002), so the rows add to the whole.

Hispanic origin and race

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People in La Crosse County by Hispanic origin and race, ACS 2020–2024
Origin	People	Share	Wisconsin	United States
Hispanic or Latino	3,269 ±0	2.7% ±<0.1	8.0% ±<0.1	19.3% ±<0.1
White alone, not Hispanic	105,302 ±306	87.4% ±0.3	78.6% ±0.1	57.4% ±<0.1
Black alone, not Hispanic	1,762 ±352	1.5% ±0.3	5.9% ±<0.1	11.9% ±<0.1
Asian alone, not Hispanic	5,423 ±356	4.5% ±0.3	2.9% ±<0.1	5.9% ±<0.1
American Indian and Alaska Native alone, not Hispanic	128 to 384	0.1% to 0.3%	0.5% ±<0.1	0.5% ±<0.1
Native Hawaiian and Other Pacific Islander alone, not Hispanic	0 to 49	0% to < 0.1%	< 0.1% ±<0.1	0.2% ±<0.1
Some other race alone, not Hispanic	197 to 585	0.2% to 0.5%	0.3% ±<0.1	0.6% ±<0.1
Two or more races, not Hispanic	4,064 ±524	3.4% ±0.4	3.7% ±0.1	4.3% ±<0.1

A range (the estimate less and plus its margin) where the Bureau's estimate is too uncertain to state as one number: a coefficient of variation over 30%.

Place of birth and citizenship

“Born a citizen outside the states” counts people born in Puerto Rico, the island areas, or abroad to American parents. Naturalized citizens and those who are not citizens together make up the people born abroad (B05002).

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People in La Crosse County by place of birth and citizenship, ACS 2020–2024
Born	People	Share	Wisconsin	United States
Born in the state	85,240 ±1,423	70.7% ±1.2	70.3% ±0.1	57.3% ±<0.1
Born in another state	30,689 ±1,475	25.5% ±1.2	23.6% ±0.1	26.9% ±<0.1
Born a citizen outside the states	907 ±253	0.8% ±0.2	0.9% ±<0.1	1.7% ±<0.1
Born abroad	3,652 ±385	3.0% ±0.3	5.2% ±0.1	14.1% ±<0.1
Naturalized citizens	2,765 ±320	2.3% ±0.3	2.5% ±0.1	7.4% ±<0.1
Not citizens	887 ±260	0.7% ±0.2	2.7% ±0.1	6.8% ±<0.1

La Crosse County among the counties of Wisconsin

12th of 72 by population, July 2025. Every one is listed on the Wisconsin page.

Counties of Wisconsin near La Crosse County in population, July 2025
County	July 2025	Change since 2020
Winnebago County	174,218	+1.4%
Kenosha County	168,448	−0.4%
Rock County	166,472	+1.7%
Marathon County	139,432	+1.0%
Washington County	139,238	+1.8%
La Crosse County	121,339	+0.3%
Sheboygan County	118,047	< +0.1%
Eau Claire County	109,033	+3.0%
Walworth County	106,127	+0.8%
Fond du Lac County	104,669	+0.5%
St. Croix County	98,276	+4.7%

Elsewhere on the site

Sources

Census Bureau population estimates — counties and Puerto Rico municipios, with components of change — U.S. Census Bureau · U.S. Government work · retrieved September 25, 2026
American Community Survey 5-year estimates — table-based Summary File · U.S. Government work

Data retrieved September 25, 2026