Record · Borrower

Understanding Behavior Inc.

Berkeley, CA 94704

What this page is, and what it is not

This is SBA’s record of PPP loans, and nothing more. It says what the Small Business Administration published about loans to this borrower. It does not say what the business earned, how many people it employs, whether it was eligible, or whether a loan was proper, because none of that is in SBA’s file.

A borrower here is a name and an address exactly as SBA printed them. SBA publishes no identifier for a borrower, so a business that moved or spelled its name two ways appears as two borrowers, and two borrowers who share a name and an address appear as one. Many borrowers were sole proprietors who borrowed under their own names, and this page does not say whether a name is a person’s or a business’s. The street address is not shown.

Status and forgiveness are as of September 30, 2024. A charge-off means SBA paid the lender under its guarantee. Neither forgiveness nor a charge-off is a finding about the borrower.

The loans, in SBA’s record

$561,617
Approved: The amount of every loan as it now stands, added together.; 1
Loan: 1 first draw.; $570,234
Forgiven: The forgiveness amounts SBA records, as of September 30, 2024. Forgiveness and the amount approved are on different bases and do not compare.

How this compares

Amount approved: $561,617: By the amount SBA approved, ranks 233,650th of 10,688,106 borrowers nationally, 32,012th of 1,185,615 in California and 1,869th of 52,384 in the project’s county, Alameda, CA. Larger than 97% of the 10,688,106 borrowers in SBA’s published loans, by amount approved. The project’s county is the one SBA printed on the borrower’s first loan, which need not be where the borrower is.

Each loan

5 more columns on a wider screen

Paycheck Protection Program loans to Understanding Behavior Inc., as SBA recorded them
Approved on	Draw	Amount	Status	Forgiven	Lender	Business type	Operating in
May 1, 2020	First draw	$561,617	Paid in Full	$570,234	Customers Bank	Corporation	Berkeley, CA

Forgiveness and the amount approved are on different bases and do not compare. “Operating in” is where SBA records the business as operating, which is not always the mailing address above. Browse every PPP loan by state and lender.

Sources

SBA Paycheck Protection Program (PPP) FOIA — loan-level data — U.S. Small Business Administration · Public domain — U.S. Government work · retrieved September 25, 2026
PPP Data Dictionary — what the forgiveness field is · retrieved September 24, 2026

Compiled automatically from SBA Paycheck Protection Program (PPP) FOIA — loan-level data and PPP Data Dictionary by a checked SQL query · Editor: Kian O'Connor · How this site is built

Data retrieved September 25, 2026