General Media LLC

St Clair Shores, MI 48080

What this page is, and what it is not

This is SBA’s record of PPP loans, and nothing more. It says what the Small Business Administration published about loans to this borrower. It does not say what the business earned, how many people it employs, whether it was eligible, or whether a loan was proper, because none of that is in SBA’s file.

A borrower here is a name and an address exactly as SBA printed them. SBA publishes no identifier for a borrower, so a business that moved or spelled its name two ways appears as two borrowers, and two borrowers who share a name and an address appear as one. Many borrowers were sole proprietors who borrowed under their own names, and this page does not say whether a name is a person’s or a business’s. The street address is not shown.

Status and forgiveness are as of September 30, 2024. A charge-off means SBA paid the lender under its guarantee. Neither forgiveness nor a charge-off is a finding about the borrower.

The loans, in SBA’s record

$70,493
Approved: The amount of every loan as it now stands, added together.; 1
Loan: 1 second draw.; $70,855
Forgiven: The forgiveness amounts SBA records, as of September 30, 2024. Forgiveness and the amount approved are on different bases and do not compare.

How this compares

Amount approved: $70,493: By the amount SBA approved, ranks 1,909,680th of 10,688,106 borrowers nationally, 57,952nd of 272,197 in Michigan and 5,083rd of 23,453 in the project’s county, Macomb, MI. Larger than 82% of the 10,688,106 borrowers in SBA’s published loans, by amount approved. The project’s county is the one SBA printed on the borrower’s first loan, which need not be where the borrower is.

Each loan

5 more columns on a wider screen

Paycheck Protection Program loans to General Media LLC, as SBA recorded them
Approved on	Draw	Amount	Status	Forgiven	Lender	Business type	Operating in
January 19, 2021	Second draw	$70,493	Paid in Full	$70,855	Itria Ventures LLC	Limited Liability Company(LLC)	St Clair Shores, MI

Forgiveness and the amount approved are on different bases and do not compare. “Operating in” is where SBA records the business as operating, which is not always the mailing address above. Browse every PPP loan by state and lender.

Sources

SBA Paycheck Protection Program (PPP) FOIA — loan-level data — U.S. Small Business Administration · Public domain — U.S. Government work · retrieved September 25, 2026
PPP Data Dictionary — what the forgiveness field is · retrieved September 24, 2026

Data retrieved September 25, 2026